Service and maintenance – key to equipment sales

Service and maintenance – key to equipment sales
Vikram Sarin

Established in 1995 in Faridabad in Delhi/NCR, Vig Graphics offers engineering and automation solutions for the printing and packaging industry. Led by its owner and director Vikram Sarin, the company has established itself as a supplier of autoplaten diecutters and flute laminators across North India.

Vig Graphics manufactures automatic flute laminators, whereas its autoplaten diecutters contain mechanical components produced in China for manufacturing and assembly in India. There is a specially designed stream feeder built for the quality challenges of local paperboard, as well as sensors, PLCs, VFDs, contactors and motors of European standards in the machine. Vig Graphics recently added corrugation and automatic laminating machines to its arsenal. While these machines incorporate modern technology, the company also refurbishes older machines for its customers by changing specific parts and adding newer technology for optimizing the performance and life of these machines.

As a strong believer in preventive maintenance, Sarin suggests strict maintenance schedules to its customers together with the stock and sale of spare parts in conjunction with its team of round-the-clock technicians. “Post sales services according to me is the most important factor for the success of a company. We hold the practice of preventive maintenance in high regard. Our engineers service the machines on a regular basis preventing and averting foreseeable breakdowns. As a result, we rarely get sudden service calls and this helps us retain our customers,” says Sarin.

“The market always reacts according to the service that it receives. The demand will always be healthy if a particular company provides efficient services to its customers. Based on the enquiries that we are currently receiving, I can predict 20% growth over the next year for the industry,” adds Sarin.

According to him, GST impacted the packaging industry and caused a slowdown although he believes that it is good for the industry in the long run and that its positive effects are already apparent and should lead to healthy growth in coming years. “We feel that the Chinese penetration in the Indian market has proven to be unhealthy for the industry as it is leading to proliferation of low-value, low-quality equipment and decreased machine life . . . . To address Chinese domination in the Indian market, we need to create awareness through magazines and other forums regarding the consequences of using low-grade machines. It would be helpful if the government decides to step in to support the industry,” Sarin adds.

After covering most of northern India, Vig Graphics plans to expand sales in the eastern and western regions as it sees an untapped potential in these markets. The company is very positive about the future and expects its footprint in the market to grow by three times by the end of 2019.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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