Service and maintenance – key to equipment sales

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Service and maintenance – key to equipment sales
Vikram Sarin

Established in 1995 in Faridabad in Delhi/NCR, Vig Graphics offers engineering and automation solutions for the printing and packaging industry. Led by its owner and director Vikram Sarin, the company has established itself as a supplier of autoplaten diecutters and flute laminators across North India.

Vig Graphics manufactures automatic flute laminators, whereas its autoplaten diecutters contain mechanical components produced in China for manufacturing and assembly in India. There is a specially designed stream feeder built for the quality challenges of local paperboard, as well as sensors, PLCs, VFDs, contactors and motors of European standards in the machine. Vig Graphics recently added corrugation and automatic laminating machines to its arsenal. While these machines incorporate modern technology, the company also refurbishes older machines for its customers by changing specific parts and adding newer technology for optimizing the performance and life of these machines.

As a strong believer in preventive maintenance, Sarin suggests strict maintenance schedules to its customers together with the stock and sale of spare parts in conjunction with its team of round-the-clock technicians. “Post sales services according to me is the most important factor for the success of a company. We hold the practice of preventive maintenance in high regard. Our engineers service the machines on a regular basis preventing and averting foreseeable breakdowns. As a result, we rarely get sudden service calls and this helps us retain our customers,” says Sarin.

“The market always reacts according to the service that it receives. The demand will always be healthy if a particular company provides efficient services to its customers. Based on the enquiries that we are currently receiving, I can predict 20% growth over the next year for the industry,” adds Sarin.

According to him, GST impacted the packaging industry and caused a slowdown although he believes that it is good for the industry in the long run and that its positive effects are already apparent and should lead to healthy growth in coming years. “We feel that the Chinese penetration in the Indian market has proven to be unhealthy for the industry as it is leading to proliferation of low-value, low-quality equipment and decreased machine life . . . . To address Chinese domination in the Indian market, we need to create awareness through magazines and other forums regarding the consequences of using low-grade machines. It would be helpful if the government decides to step in to support the industry,” Sarin adds.

After covering most of northern India, Vig Graphics plans to expand sales in the eastern and western regions as it sees an untapped potential in these markets. The company is very positive about the future and expects its footprint in the market to grow by three times by the end of 2019.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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