HP Inkspiration Americas Awards announced

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HP Inkspiration Americas Awards announced

HP Inc. announced the winners of the three annual HP Inkspiration Americas Awards, recognizing the most innovative brand experience produced with HP digital printing technology, and Rod Key Marketing Excellence Awards for the companies with the most creative marketing campaigns to promote their businesses.

“HP digital printing technology is disrupting print applications across industries, sparking creative ideas for designers and brands and improving efficiencies,” said Dave Prezzano, general manager, HP Graphics Solutions Business Americas, HP Inc. “These award-winning prints are an inspiration to the HP Graphic Arts community. With leading edge technology from HP Indigo, PSP can capture the growing power of digital print in almost every area of life and work and realize new revenue opportunities.”

A total of 16 awards were presented to 13 customers and designers in multiple categories across General Commercial Printing and Labels and Packaging for unique and powerful applications. Nearly 200 entries from more than 75 HP customers and designers were submitted to the competition of works produced on HP Indigo, PageWide Web Press and Scitex print technology.

“Digital printing, digital data and the creative process are coming together more rapidly than ever,” said Dana Arnett, an Inkspiration judge and founding partner at VSA Partners. “I was impressed by how the submissions took advantage of the technology and pulled off things that could not be done with conventional printing.”

The Rod Key Marketing Excellence Award winners are Bennett Graphics for General Commercial Printing and Red Pepper Comunicacion for Labels and Packaging.

Inkspiration award winners for General Commercial Printing:
• Direct Mail:  Hederman Brothers, Mississippi, US
• Collateral:  Hemlock Printers, Madison, British Columbia, Canada
• Custom Products:  Anstadt Communications  , Pennsylvania, US
• Custom Products (Honorable Mention):  GSB Digital
• Publishing:  Duggal Visual Solutions, New York City
• Photo Book and Photo Application:  Duggal Visual Solutions
• Photo Book and Photo Application:  Hatteras, New Jersey, US
• People’s Choice Award:  Bennett Graphics, Georgia, US

Labels and Packaging:
• Spirits:  Indemetal Gráficos, Brazil
• Spirits (Honorable Mention):  ETIMEX, Mexico
• Health, Beauty and Fashion:  GLS / NEXT Precision Marketing, Minnesota, US
• Food and Beverage:  Hammer Packaging, New York, US
• Home, Sports and Recreation:  Red Pepper Comunicacion, Mexico
• People’s Choice Award:  Digital Label Solutions

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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