HP Inkspiration Americas Awards announced

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IPP Desk
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HP Inkspiration Americas Awards announced

HP Inc. announced the winners of the three annual HP Inkspiration Americas Awards, recognizing the most innovative brand experience produced with HP digital printing technology, and Rod Key Marketing Excellence Awards for the companies with the most creative marketing campaigns to promote their businesses.

“HP digital printing technology is disrupting print applications across industries, sparking creative ideas for designers and brands and improving efficiencies,” said Dave Prezzano, general manager, HP Graphics Solutions Business Americas, HP Inc. “These award-winning prints are an inspiration to the HP Graphic Arts community. With leading edge technology from HP Indigo, PSP can capture the growing power of digital print in almost every area of life and work and realize new revenue opportunities.”

A total of 16 awards were presented to 13 customers and designers in multiple categories across General Commercial Printing and Labels and Packaging for unique and powerful applications. Nearly 200 entries from more than 75 HP customers and designers were submitted to the competition of works produced on HP Indigo, PageWide Web Press and Scitex print technology.

“Digital printing, digital data and the creative process are coming together more rapidly than ever,” said Dana Arnett, an Inkspiration judge and founding partner at VSA Partners. “I was impressed by how the submissions took advantage of the technology and pulled off things that could not be done with conventional printing.”

The Rod Key Marketing Excellence Award winners are Bennett Graphics for General Commercial Printing and Red Pepper Comunicacion for Labels and Packaging.

Inkspiration award winners for General Commercial Printing:
• Direct Mail:  Hederman Brothers, Mississippi, US
• Collateral:  Hemlock Printers, Madison, British Columbia, Canada
• Custom Products:  Anstadt Communications  , Pennsylvania, US
• Custom Products (Honorable Mention):  GSB Digital
• Publishing:  Duggal Visual Solutions, New York City
• Photo Book and Photo Application:  Duggal Visual Solutions
• Photo Book and Photo Application:  Hatteras, New Jersey, US
• People’s Choice Award:  Bennett Graphics, Georgia, US

Labels and Packaging:
• Spirits:  Indemetal Gráficos, Brazil
• Spirits (Honorable Mention):  ETIMEX, Mexico
• Health, Beauty and Fashion:  GLS / NEXT Precision Marketing, Minnesota, US
• Food and Beverage:  Hammer Packaging, New York, US
• Home, Sports and Recreation:  Red Pepper Comunicacion, Mexico
• People’s Choice Award:  Digital Label Solutions

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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