Epson’s solutions for signage, advertising and textiles at Media Expo

Epson India
Epson India team at Media Expo Mumbai 2018

Epson India displayed a number of solutions for the signage and advertising industry at the recently concluded Media Expo Mumbai 2018. The company showed the Epson SureColor SC-S80670, Epson SureColor SC-S40670, SureColor SC-F2000 and SureColor SC-P20070.

The Epson SureColor SC-S80670 can be used for wide variety of indoor and commercial applications with the 10-colour UltraChrome Epson UltraChrome GS3 ink and optional white or metallic silver colours. The printer can image media up to 64-inch width and 1.0 mm in thickness.

The Epson SureColor SC-S40670 is for printers looking for low ownership cost for all types of indoor and outdoor commercial printing applications including posters, signs, banners, backlit panels, interior decorations, exhibition panels and more. The printer can image media up to 64-inch width and 1.0 mm in thickness. Its output speed can go as high as 58.4 square meters an hour.

The SureColor SC-F2000 is direct to garment printer for imaging on t-shirts or cloth with a thickness up to 25 mm. The Epson SureColor SC-P20070 is a 64-inch high speed production printer equipped with a PrecisionCore MicroTFP print head using UltraChrome PRO ink. The PrecisionCore MicroTFP printhead utilises 8000 nozzles, for output print speeds up to 17.5 square meters an hour.

“The first day was slow but then on the second and the third day we got good footfall. We have managed to sign good deals during the expo as well,” said Milind Chavan of Epson India.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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