Epson’s solutions for signage, advertising and textiles at Media Expo

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Epson India
Epson India team at Media Expo Mumbai 2018

Epson India displayed a number of solutions for the signage and advertising industry at the recently concluded Media Expo Mumbai 2018. The company showed the Epson SureColor SC-S80670, Epson SureColor SC-S40670, SureColor SC-F2000 and SureColor SC-P20070.

The Epson SureColor SC-S80670 can be used for wide variety of indoor and commercial applications with the 10-colour UltraChrome Epson UltraChrome GS3 ink and optional white or metallic silver colours. The printer can image media up to 64-inch width and 1.0 mm in thickness.

The Epson SureColor SC-S40670 is for printers looking for low ownership cost for all types of indoor and outdoor commercial printing applications including posters, signs, banners, backlit panels, interior decorations, exhibition panels and more. The printer can image media up to 64-inch width and 1.0 mm in thickness. Its output speed can go as high as 58.4 square meters an hour.

The SureColor SC-F2000 is direct to garment printer for imaging on t-shirts or cloth with a thickness up to 25 mm. The Epson SureColor SC-P20070 is a 64-inch high speed production printer equipped with a PrecisionCore MicroTFP print head using UltraChrome PRO ink. The PrecisionCore MicroTFP printhead utilises 8000 nozzles, for output print speeds up to 17.5 square meters an hour.

“The first day was slow but then on the second and the third day we got good footfall. We have managed to sign good deals during the expo as well,” said Milind Chavan of Epson India.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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