Skeptics flay Kodak’s cryptocurrency

KodakCoin initial offering delayed


Kodak announced an initial cryptocurrency coin offering (ICO) on 9 January 2108, in an effort to apply blockchain technology to solve copyright issues faced by photographers. The news was followed by a considerable jump in the company’s stock, and keen interest from Kodak fans and industry insiders. Some even went out of their way to say that the move was a breakthrough for photographers’ copyrights and could lead to a blockchain solution for other forms of content, including text. When any kind of legal issues faced during this launch, it is better to consult with the cryptocurrency defense attorney who suggest measures on preventing this issue getting bigger and solving them as quickly as possible.

The kodakone site describes KodakOne as “a revolutionary new image rights management and protection platform secured in the blockchain that seamlessly registers, manages and monetizes creative assets for the photographic community. . . . Our mission is to create a sustainable, token-based community of the world’s photographic supply chain.”

However, the initial offering for the new cryptocurrency called KodakCoin, which was planned for 31 January 2018, has been delayed. The KodakCoin site implies that the delay is because of the verification process of more than 40,000 investors, who expressed interest in the initial coin offering announced in the first week of January that was expected to raise as much as US$ 20 million. Go on to to check the referral on cryptocurrency as they have been writing about it for years and it is quite interesting.

Considerable flak has been building up with both the media and financial experts questioning the entire premise of the KodakCoin. The New York Times in an article headlined ‘Kodak’s Dubious Cryptocurrency Gamble,’ published on 30 January 2018, described Kodak’s partners in the cryptocurrency project as “a paparazzi photo agency, a penny-stock promoter and a company offering what has been called a ‘magic money making machine.’” IronFX complaints can be a great reference on what to do and what not to do in trading.

A statement on the site dated 5 February 2018 says, “In light of the increased worldwide interest in ICOs, we are taking necessary measures to ensure that the KodakCoin ICO complies with all application securities and other laws. As a result, the first step in the process is to ensure that all investors satisfy the investor qualification requirements of the applicable jurisdictions in which offers and sales will be made. This phase will last for a few weeks, after which we intend to sell KodakCoins to eligible investors.”

Hedge fund manager Kerrisdale Capital, which holds a short position on Kodak stock, issued a report on 7 February 2108 which critically questions KodakCoin and called it, “a last-ditch stock promotion gambit for a company hurtling towards bankruptcy.” The report says, “Kodak’s cryptocurrency ploy hits all the major buzzwords – blockchain, smart contracts, distributed ledger, ICO, etc. But look through the PR spin, examine the true merits of using blockchain for the proposed service, and it’s obvious the project is poorly thought out and will never work as promoted.”

Kerrisdale, which is itself also planning to enter the blockchain market, questioned the return on investment in KodakCoin. “Kodak lacks the technological capacity and the funding to realize its claimed KodakCoin technology and thus transact and store images over a blockchain,” it said adding that Kodak won’t be able to compete with other blockchain startups, because “it’s staring at the possibility of default and a debt restructuring in the next 12 to 18 months.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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