Print India opts for brand new Canon C710 color production printer

Print volume doubles

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Canon
Deepak Shetty and Mohan Khot with Canon C710. Photo IPP

Matunga, Mumbai based digital print service provider, Print India, has bought a brand new Canon C710 color production printer with the IPR kit. This is Print India’s first investment in a production printer as it was earlier using a smaller machine from Intec. Print India is a start-up company in the digital printing business, which began operations less than two years ago.

“After about two years of being in the digital printing business, we wanted to scale up our operations and graduate to production printer, which would offer better speed and bigger size but at the same time fit our budget. We saw demonstrations at multiple Canon customer sites and liked what we saw; Canon C710 ticked all the boxes,” says Deepak Shetty, proprietor of Print India.

The deal to buy the printer was announced during a roadshow organized by Canon India and Mumbai-based Edifice Technologies, which distributed Canon printers in the Mumbai market in October. The Canon C710 with IPR kit offers an economical option to printers who want to upgrade to a branded machine. The printer also comes with an EFI Fiery G250 kit. Customers have the option to go for either. The IPR kit comes at a more economical price point as compared to the EFI Fiery.

Print India, which operates from a 200 square foot unit, commissioned the Canon C710 on 9 October and within one month has printed close to 800 impressions every day. These volumes are double of what it was printing with the smaller machine.

“There has been a dramatic rise in the number of impressions we are printing every day. We hope to further increase the volumes in coming months. We have also acquired a lot of new customers,” Shetty says. Print India prints invitation cards, menu cards, business cards, danglers and brochures, among others for retail as well as corporate customers.

Talking about some important features of the new press, Shetty says that due to bigger size he has been able to take up a variety of new jobs. He has also been able to print on 350 gsm paper, which was not possible earlier.

“We could print on 300 gsm but now with 350 gsm paper we can easily print quality menu cards. Similarly, we have been able to take up many new jobs,” Shetty concludes.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

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