Print India opts for brand new Canon C710 color production printer

Print volume doubles

Deepak Shetty and Mohan Khot with Canon C710. Photo IPP
Deepak Shetty and Mohan Khot with Canon C710. Photo IPP

Matunga, Mumbai based digital print service provider, Print India, has bought a brand new Canon C710 color production printer with the IPR kit. This is Print India’s first investment in a production printer as it was earlier using a smaller machine from Intec. Print India is a start-up company in the digital printing business, which began operations less than two years ago.

“After about two years of being in the digital printing business, we wanted to scale up our operations and graduate to production printer, which would offer better speed and bigger size but at the same time fit our budget. We saw demonstrations at multiple Canon customer sites and liked what we saw; Canon C710 ticked all the boxes,” says Deepak Shetty, proprietor of Print India.

The deal to buy the printer was announced during a roadshow organized by Canon India and Mumbai-based Edifice Technologies, which distributed Canon printers in the Mumbai market in October. The Canon C710 with IPR kit offers an economical option to printers who want to upgrade to a branded machine. The printer also comes with an EFI Fiery G250 kit. Customers have the option to go for either. The IPR kit comes at a more economical price point as compared to the EFI Fiery.

Print India, which operates from a 200 square foot unit, commissioned the Canon C710 on 9 October and within one month has printed close to 800 impressions every day. These volumes are double of what it was printing with the smaller machine.

“There has been a dramatic rise in the number of impressions we are printing every day. We hope to further increase the volumes in coming months. We have also acquired a lot of new customers,” Shetty says. Print India prints invitation cards, menu cards, business cards, danglers and brochures, among others for retail as well as corporate customers.

Talking about some important features of the new press, Shetty says that due to bigger size he has been able to take up a variety of new jobs. He has also been able to print on 350 gsm paper, which was not possible earlier.

“We could print on 300 gsm but now with 350 gsm paper we can easily print quality menu cards. Similarly, we have been able to take up many new jobs,” Shetty concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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