Print India opts for brand new Canon C710 color production printer

Print volume doubles

Deepak Shetty and Mohan Khot with Canon C710. Photo IPP
Deepak Shetty and Mohan Khot with Canon C710. Photo IPP

Matunga, Mumbai based digital print service provider, Print India, has bought a brand new Canon C710 color production printer with the IPR kit. This is Print India’s first investment in a production printer as it was earlier using a smaller machine from Intec. Print India is a start-up company in the digital printing business, which began operations less than two years ago.

“After about two years of being in the digital printing business, we wanted to scale up our operations and graduate to production printer, which would offer better speed and bigger size but at the same time fit our budget. We saw demonstrations at multiple Canon customer sites and liked what we saw; Canon C710 ticked all the boxes,” says Deepak Shetty, proprietor of Print India.

The deal to buy the printer was announced during a roadshow organized by Canon India and Mumbai-based Edifice Technologies, which distributed Canon printers in the Mumbai market in October. The Canon C710 with IPR kit offers an economical option to printers who want to upgrade to a branded machine. The printer also comes with an EFI Fiery G250 kit. Customers have the option to go for either. The IPR kit comes at a more economical price point as compared to the EFI Fiery.

Print India, which operates from a 200 square foot unit, commissioned the Canon C710 on 9 October and within one month has printed close to 800 impressions every day. These volumes are double of what it was printing with the smaller machine.

“There has been a dramatic rise in the number of impressions we are printing every day. We hope to further increase the volumes in coming months. We have also acquired a lot of new customers,” Shetty says. Print India prints invitation cards, menu cards, business cards, danglers and brochures, among others for retail as well as corporate customers.

Talking about some important features of the new press, Shetty says that due to bigger size he has been able to take up a variety of new jobs. He has also been able to print on 350 gsm paper, which was not possible earlier.

“We could print on 300 gsm but now with 350 gsm paper we can easily print quality menu cards. Similarly, we have been able to take up many new jobs,” Shetty concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here