For legacy news media companies, engaging youth audiences is still a great challenge. For millennials, we should think and move beyond online articles such as native formats – from pictures or short videos to quizzes, lists, live blogs or interactive graphics – that are mainly designed for consuming and sharing in social networks and other offsite platforms. The event is being held at the Courtyard by Marriott near the Mumbai International Airport.
Ivor Price of South Africa joins Digital Media India event
Ivor Price, former newsroom manager at Media 24 and currently CEO of YehBaby Digital Creatives and Media Consultants will present at DMI 2108 and explain how different content strategies could help young audiences to consume news. He also will explain how South Africa’s major newspaper groups continue to inspire young people with citizen journalism initiatives, such as Media24’s Wecan24, which keeps them innovative, engaged and informed.
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