Learning workshops on 25 September at HICC, Hyderabad

WAN-IFRA India 2018

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WAN-IFRA

On 25 September, WAN-IFRA will be conducting learning workshops at HICC, Hyderabad. The workshops will be based around two central themes: Social Media for News Editors, and Innovation in Printing.

The first workshop will focus on the growing power of social media and talk of ways it should be harnessed by news publishers to increase the reach with carefully designed and correct information. This workshop will bring together ideas and strategies to maximize the benefit of social media platforms. News editors, social media editors, sub-editors, and new media editors will benefit from this advanced program. Steve Yelvington will be conducting the workshop. Yelvington was born into the news business, the son of a newspaper editor, and has worked as vice president/Audience, vice president/Content and Strategy, director of Publishing Systems, executive editor and in other roles for Morris Communications, Cox Interactive Media, and the Minneapolis Star Tribune. Before moving to the digital world in 1994, he worked in print journalism in Minnesota, Missouri and Illinois.

The second workshop, headed by Manfred Werfel, deputy chief executive officer, WAN-IFRA Germany, will center round innovations in printing. In the digital era, innovation plays the right cards for the printing and newspaper industry to compete with other media platforms. The workshop will state how innovation must be deep-rooted and organizations should follow a culture of innovation to achieve the right product for the business goal.

This workshop will discuss all these and the strategies to be successful as a newspaper publisher. This will bring successful examples of innovation and learn from each other. One can register online at www.wan-ifra.org/india2018 or call: +91.44.4211 0640 or eMail infoindia@wan-ifra.org.

Indian Printer & Publisher will be presented at WAN-IFRA Conference 2018, Hyderabad. And also to distribute its special issue of Top 50 Fastest Growing Indian Dailies.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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