Learning workshops on 25 September at HICC, Hyderabad

WAN-IFRA India 2018

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WAN-IFRA

On 25 September, WAN-IFRA will be conducting learning workshops at HICC, Hyderabad. The workshops will be based around two central themes: Social Media for News Editors, and Innovation in Printing.

The first workshop will focus on the growing power of social media and talk of ways it should be harnessed by news publishers to increase the reach with carefully designed and correct information. This workshop will bring together ideas and strategies to maximize the benefit of social media platforms. News editors, social media editors, sub-editors, and new media editors will benefit from this advanced program. Steve Yelvington will be conducting the workshop. Yelvington was born into the news business, the son of a newspaper editor, and has worked as vice president/Audience, vice president/Content and Strategy, director of Publishing Systems, executive editor and in other roles for Morris Communications, Cox Interactive Media, and the Minneapolis Star Tribune. Before moving to the digital world in 1994, he worked in print journalism in Minnesota, Missouri and Illinois.

The second workshop, headed by Manfred Werfel, deputy chief executive officer, WAN-IFRA Germany, will center round innovations in printing. In the digital era, innovation plays the right cards for the printing and newspaper industry to compete with other media platforms. The workshop will state how innovation must be deep-rooted and organizations should follow a culture of innovation to achieve the right product for the business goal.

This workshop will discuss all these and the strategies to be successful as a newspaper publisher. This will bring successful examples of innovation and learn from each other. One can register online at www.wan-ifra.org/india2018 or call: +91.44.4211 0640 or eMail infoindia@wan-ifra.org.

Indian Printer & Publisher will be presented at WAN-IFRA Conference 2018, Hyderabad. And also to distribute its special issue of Top 50 Fastest Growing Indian Dailies.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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