A sold out Media Expo 2018 opens in Mumbai

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Media Expo
Media Expo Mumbai 2018 being held at Bombay Exhibition Centre

A sold-out Media Expo Mumbai 2018 opened on 22 February at Bombay Exhibition Centre with 137 exhibitors showcasing the latest in indoor and outdoor advertising and brand solutions. The three-day event features prominent names from the industry such as Canon, Hewlett Packard (HP), Fujifilm, Colorjet, Apsom Infotex, Mimaki, Negi, Wonder Signs, TimexBond, TechNova Imaging, Apsom Technologies and Aestrik Techno, among others.

“The show was sold out a month before and we expect about 12,000 visitors during the three days who will be able to see some of the latest technologies presented by industry players. Major focus has been areas such as advertising, marketing and signage,” says Samson Simon, group exhibition head, media & creative exhibitions, Messe Frankfurt Trade Fairs India.

Exhibitors presenting various solutions will cover product categories like printers, pops and danglers, point of sale display, danglers, window display, promotional signage, in-store signage, fabricating/finishing and decorating machines/equipment, architectural hardware, sign substrates/equipment, digital printers, digital imaging/printing equipment, digital signage, signage-LED and neon, printing inks and 3D printers.

The 2018 edition of Media Expo Mumbai is being held over an area of 3,670 square meters, which is much bigger as compared to 3,200 square meters that it occupied in 2017.

“Media Expo Mumbai has been growing impressively and we expect to be bigger next year. We will be in a bigger hall next year, spread over an area of 4,000 square meters,” Simon says.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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