A sold out Media Expo 2018 opens in Mumbai

Media Expo
Media Expo Mumbai 2018 being held at Bombay Exhibition Centre

A sold-out Media Expo Mumbai 2018 opened on 22 February at Bombay Exhibition Centre with 137 exhibitors showcasing the latest in indoor and outdoor advertising and brand solutions. The three-day event features prominent names from the industry such as Canon, Hewlett Packard (HP), Fujifilm, Colorjet, Apsom Infotex, Mimaki, Negi, Wonder Signs, TimexBond, TechNova Imaging, Apsom Technologies and Aestrik Techno, among others.

“The show was sold out a month before and we expect about 12,000 visitors during the three days who will be able to see some of the latest technologies presented by industry players. Major focus has been areas such as advertising, marketing and signage,” says Samson Simon, group exhibition head, media & creative exhibitions, Messe Frankfurt Trade Fairs India.

Exhibitors presenting various solutions will cover product categories like printers, pops and danglers, point of sale display, danglers, window display, promotional signage, in-store signage, fabricating/finishing and decorating machines/equipment, architectural hardware, sign substrates/equipment, digital printers, digital imaging/printing equipment, digital signage, signage-LED and neon, printing inks and 3D printers.

The 2018 edition of Media Expo Mumbai is being held over an area of 3,670 square meters, which is much bigger as compared to 3,200 square meters that it occupied in 2017.

“Media Expo Mumbai has been growing impressively and we expect to be bigger next year. We will be in a bigger hall next year, spread over an area of 4,000 square meters,” Simon says.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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