National Book Trust and Snapdeal join hands to help underprivilaged kids

National Book Trust

National Book Trust and Snapdeal came together to spread awareness around importance of education, especially aiming to inculcate reading habits among underprivileged kids through their initiative ‘Har Hath Ek Kitab’ at the World Book Fair 2018.

On this occasion, National Book Trust and Snapdeal launched an online portal to expand its outreach, so that people from various parts of the country can support the movement by gifting books to underprivileged kids.

During the course of the fair, Snapdeal and NBT promoted this initiative through various activity corners organised at different parts of Pragati Maidan. Interested people were given the option to donate towards the cause by visiting Snapdeal’s stall or by visiting their website People were given an option to gift 4-2000 books at a subsidised price of Rs. 25 a book through the available platforms.

Once a contribution is made, NGOs follow a pattern of selecting relevant books for kids from a catalog of 600 plus books by the National Book Trust. These books are then dispatched to kids across India where reading among kids is facilitated by NGO staff.

Several kids from various NGOs across NCR explored the fair and attended various workshops organised as a part of this initiative.

Under pilot phase of Har Hath Ek Kitab, 10,000 plus books have been contributed for kids across India. With more than 10 NGOs involved including Teach for India, Goonj, Bhumi, 17000ft Foundation, etc., books have been delivered to kids across India from Ladakh to Chennai. During this book fair, Snapdeal aims to reach the milestone of 50,000 books.

“We are excited to power the technology for the launch of and are confident that the new site will enable people from all over the world to donate books to young children. Snapdeal Sunshine aims to enrich life of Indian citizens and this partnership is just another step in the direction,”said Rajnish Wahi, senior vice president, corporate affairs and communications, Snapdeal.

“On the occasion of New Delhi World Book Fair 2018 which promotes a reading culture in the country, we have joined hands with Snapdeal for a noble cause to launch We are confident that this program will inspire people to donate books to enhance the knowledge of children and shape their future in a better way,”said Baldeo Sharma, chairman of the National Book Trust, India.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here