NBT hosts New Delhi Rights Table

Publishers get B2B platform

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national book trust
National Book Trust, India organized New Delhi Rights Table at Pragati Maidan, New Delhi. Photo IPP

As a part of the New Delhi World Book Fair, the National Book Trust, India had organized the New Delhi Rights Table on 07-08 January. This two-day event was organized to promote Indian books abroad and to facilitate business interactions to buy and sell translation rights between Indian and foreign publishers. During the event, publishers from India, the US, UAE, Sri Lanka, Iran, Iraq, France and many other countries participated for B2B meeting. The well-organized event was open for the registered participants. The entry was absolutely free for foreign publishers.

The New Delhi Rights Table provided an unique opportunity for publishers from across the world to meet each other on a one-to-one basis to tentatively finalize their interest and agreements for transfer of translation rights available in English, Hindi and other Indian languages. Around 62 people from various publication houses participated in the event. With the ongoing construction work at the Pragati Maidan, organizers were expecting less participants but the numbers exceeded their expectation.

All the participants had to bring a copy of the book available for translation rights sale along with a brief write-up on the book and author in English. All the agreements signed during the New Delhi Rights Table for translation of Indian books into foreign languages were considered for NBT’s financial assistance program subject to meeting.

Binny Kurian, rights translation and acquisition officer, National Book Trust, India said, “It is the opportunity for publishers to meet and discuss rights between the countries and to broaden their business opportunities abroad. The event went well. There are many publishers who do not have their stands at the fair, and only come to participate in the New Delhi Rights Table.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

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