Ambitious plans for HP Indigo B2 presses in India

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CEIF
L-R: A Appadurai and Abhishek Bhatnagar of HP at the company stand

At the Consumer Electronics Imaging Fair (CEIF) 2018, HP introduced two new colors—vivid pink and vivid green—aimed at the Indian photo segment.

According to A Appadurai, country manager, digital press & inkjet business solutions, GSB, HP Inc India, introduction of these two colors will significantly increase the color gamut for customers in the photo segment. “With these two options the color gamut that can be reproduced increases by almost 135%. We can surpass the quality of silver halide and inkjet technology, at a fraction of the cost. We have already got rave reviews about the added features from our customers,” he said.

HP also displayed the Indigo 7900 at the expo along with samples of various applications that were produced using a variety of technologies from the company. Also present at the HP stand was Canvera, the online photobooks and album printing company for professional photographers and consumers. Canvera presented new formats of books like royalty, solitaire and super books at the show.

Talking about the new developments for this year, Appadurai informed that an HP Indigo 12000 will be installed soon at Dehradun-based Harjit Press. “Indigo 10000 and 12000 are selling like hot cakes. I have been a firm believer in the potential of Indian tier-2, -3 and -4 cities. HP Indigo is now present in 57 different Indian cities and towns. This year we hope to cross 250 Indigo installations in India,” he said.

Packaging will a big focus area for HP this year, said Appadurai, adding that an installation is underway at a big customer in western India. “We will inform about this soon,” he said.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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