Advanced Graphics System focuses on packaging industry

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Advanced Graphics System focuses on packaging industry
Advanced Graphics System stand at Pamex 2017

Mumbai-based Advanced Graphics System is a supplier of color measurement and management solutions. The company represents some of the leading brands from across the world. It also supplies digital sample cutting solutions for the packaging, digital and flatbed printing market.

At the recently concluded Pamex 2017, the company introduced for the first time to the Indian customers a text verification software called TVT (text verification tool), which helps in comparing two different file formats like a Word to a PDF or a PDF to an Illustrator to an HTML, etc., and helps in finding out the missing text, change of fonts, change of image size, barcodes, QR codes, etc.

“This solution is meant for customers in the packaging segment as well as in the commercial printing segment,” said Vishnuu R Kamat of Advanced Graphics System.

Advanced Graphics System also promoted solutions from X-Rite, a very popular brand in India that makes spectrodensitometers, auto tracking devices, plate readers, etc.

Another popular product displayed at Pamex was the sample maker from China-based Aoke. Kamat informed that there are close to 40 installations of the sample makers in India.

Other solutions that Advanced Graphics System talked about at the expo were PDF and print inspection software for testing any missing fonts, missing bar codes, QR codes, CIP 3 and closed loop solution controls for offset presses, proofing & profiling RIP software, and laser cutting and engraving machines.

Talking about the response received at Pamex, Kamat said that apart from the first day all the other three days were very busy with a significant footfall. “We met with a lot of people from the packaging industry. However, there were also a few from the commercial printing industry space,” he said.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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