Kodak wins 2021 EDP Award for Kodak Ascend Digital Press

Ascend Digital Press is a perfect solution for producing retail signage

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Kodak has won the 2021 EDP Award for its new Kodak Ascend Digital Press
Kodak has won the 2021 EDP Award for its new Kodak Ascend Digital Press Photo: Kodak

Kodak has been selected as a winner of the European Digital Press Association’s 2021 EDP Award. Kodak earned the prestigious industry accolade in the ‘Industrial Print & Finishing Solutions – Best Folding Carton Solution’ category for its revolutionary new Kodak Ascend Digital Press. This is the fifth year in a row that Kodak has won one of the coveted European industry awards.

Kodak Ascend Digital Press is the first electrophotographic (EP) press designed to print heavyweight substrates at long lengths with CMYK and flat foil embellishments in one pass. The press uses eco-friendly Kodachrome Dry Inks, which provide a non-hazardous working environment and sustainably recyclable print. 

The Ascend Digital Press enables any company to enter the retail/point-of-purchase (POP) and folding carton markets with a more productive and cost-effective solution than current EP presses or flatbed inkjet. It provides a complete press and embellishment system for about the price of a single-purpose digital enhancement press.

Kodak Ascend Digital Press has various applications for the printing industry

In the retail/POP area, the Ascend Digital Press is a perfect solution for producing retail signage with sizes of up to 120 centimeters (48 inches.) in length at speeds up to 572 square meters an hour (5280 square feet an hour). Short-run packaging jobs for which the machine is ideally suited are, among others, small folding carton boxes, blister cards, food boxes, and belly bands. The press can also show its strengths of combining high-quality printing and inline print embellishment in the production of commercial jobs, such as book covers, greeting cards, and trading cards.

Explaining their decision to grant this award to Kodak, the EDP Awards judging panel commented, “The jury nominated a universal solution like the Kodak Ascend Digital Press for this category due to the machine’s uniqueness. More than just an ordinary toner press, it combines CMYK printing with foil finishing in a single pass and printing on board and large format sheets. The press opens up new markets for users without having to forego classic digital printing applications.”

“We are thrilled to have won the prestigious EDP Award for our latest digital press. The Ascend Press is proof of Kodak’s commitment to the printing industry and investing in leading-edge solutions for digital print,” said Jim Continenza, company’s executive chairman and chief executive officer. “The new Ascend Press will help our customers capitalize on opportunities in the growing short-run packaging and retail POP segments without the long run requirements of litho, or the cost and complexity of large format inkjet.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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