It’s a no-brainer that quality journalism and content are key elements to hold your readers. Readers expect that the stories are covered in detail with great journalistic presentation. They are even willing to pay, no matter what the price tag of such a product is, as proven by The Hindu in some of its recent initiatives.
The Hindu, a leading English daily in India has strategically increased the number of stories in the newspaper and at the same time increased the cover price of the newspaper.
Mukund Padmanabhan, editor of The Hindu will explain how this strategic approach to their product helped them to win over paying readers at the upcoming WAN-IFRA India 2017, the 25th annual silver jubilee conference on 12 to 14 September at the ITC Grand Chola, Chennai.
To participate in this presentation and other unique case studies from around the world, register for the WAN-IFRA India 2017 conference, the meeting point of news publishers in South Asia. The WAN-IFRA India 2017 brochure can be downloaded from www.wan-ifra.org/india2017
Register online at www.wan-ifra.org/india2017 or call: +91.44.4211 0640 or eMail: infoindia@wan-ifra.org
If you are satisfied with your sales, you probably don’t need us!
If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.
For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.
India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
Naresh Khanna – 20 January 2025
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