Mouvent – Bobst and Radex launch their joint-venture company

Digital inkjet label and textile presses shown at Wetzikon

Jean-Pascal Bobst, chief executive officer of Bobst Group SA and Piero Pierantozzi, co-founder of Mouvent. Photo IPP

On 6 July 2017 at the new Wetzikon plant, which is a 30 minute ride from Zurich airport, Bobst and Radex announced the formation a new joint-venture digital press manufacturing company called Mouvent. Also demonstrated at the launch were three digital textile printing presses and a new web-fed digital inkjet label press that was shown but will be demonstrated running at Labelexpo Europe in Brussels this autumn.

Radex itself is a start-up company owned by multiple stakeholders with a long track record in the field of drop on demand (DOD) inkjet printing. With the launch of Mouvent, the 80 employee company that also includes key personnel from Bobst, will focus on digital print that in a pioneering way actually uses 3D additive printing to build clusters of inkjet nozzles based on the Fuji Samba DOD heads.


Its first machine that was launched and demonstrated printing is an innovative, highly productive digital printer for textiles, which prints with up to 8 colors, with a full product range and pipeline to follow. As Jean-Pascal Bobst, chief executive officer of Bobst Group SA, said at the event opening, Bobst has undergone a seven-year journey in search of the right partners, technologies and products to bring to its label, packaging and new segment customers.

While the Mouvent label presses will be demonstrated at Brussels, the textile printers are already in beta testing and on the verge of shipping. “The first markets that we see for our textile printers are Turkey, Pakistan, India and China,” said Bobst. Happily, one of the textile printers demonstrated at the launch will be shipped to India in the next couple of months.

The highly integrated and lighter weight DOD cluster with its intelligent and compact design will be the center-piece of the new machines developed by Mouvent for a wide variety of markets such as textile, labels, corrugated board, flexible packaging, folding carton and perhaps others. Mouvent will become the digital printing competence center and solutions provider of Bobst.

“We truly believe this is a watershed moment for the future of digital printing independent of the industry or market,” said Bobst. “Current industry trends—including high demand for digitalization, short runs, fast availability, promotion and versioning, personalized and seasonal products, and increasing sensitivity towards cost and environment—are driving demand for high quality and affordable digital printing machines. Through Mouvent we aim to initiate a quantum leap in this area, ultimately providing the market with what it needs most—highly reliable industrial digital printing on different substrates at a competitive cost.”

As well as the digital printing presses, the first four of which were demonstrated and displayed at the Wetzikon launch of the company, Mouvent offers a fully integrated, complete solution; it develops, engineers, tests and industrializes digital printers based on the Mouvent Cluster. The new company writes the software around the printers, develops inks and coatings for various substrates, as well as provides a full servicing offering.


The innovative cluster design is the base building block for all systems, current and in development. “Our radical new approach is to use a base cluster which is arranged in a modular, scalable matrix instead of having different print bars for different applications and different print widths,” explained Piero Pierantozzi, co-founder of Mouvent. “The Mouvent Cluster is the key technology behind the Mouvent machines, resulting in high optical resolution for a crisp, colorful, very high printing quality, as well as a never-seen-before flexibility and possibilities in terms of machine development. Simplicity is our engineering philosophy.”

Mouvent printers are extremely compact—taking their cue from and being closer to desktop printing than to traditional analog printers like flexo, making them very compact, light-weight and easily accessible. The modular, compact system allows easier settings and start-up with less fine adjustments required resulting in a productivity boost. The compact design has many other benefits, including smaller footprint, faster change-over, simple implementation and lower cost. From our understanding they look truly scalable.

Also key to the philosophy of the joint-venture is its ground-up philosophy in which Bobst has all but abandoned the approach it talked about earlier of first building a 45-meter long continuous inkjet corrugated box printer based on Kodak’s CIJ technology. The new-found approach is from the ground up—starting from the smaller and more scalable, digital textile and label presses and then building the corrugated press which Jean-Pascal Bobst assured us would be far more compact than the earlier somewhat elephantine plan.

As the ever enthusiastic chief executive officer of Bobst explained to us, a key feature of all Bobst machines is their industrial reliability and the new heads have already been proven over 5,000 and 6,000 hours with the plan to make them last at least 10,000 hours over the next five months. Bobst’s strategy is to develop the inks for various applications and substrates in Mouvent’s own labs and then to engage major ink suppliers to supply the ink to its customers.

Aware that his company is somewhat late to the market, Bobst is pleased to have found a promising and flexible technology breakthrough and business plan by starting a new joint-venture. One can see his optimism about having all aspects of the technology in the new company’s control, which dovetails with the strategy to develop and hand over the ink supply to ink manufacturing companies. Reflecting on the competitive and chaotic market where thus far most inkjet technologies have not been able to really deliver profitability, while also aware that his company may be a bit late to the party, he says about his new company and ink strategy, “It’s my only chance.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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