CHILI publisher to host webinar on best practices for online document editing

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CHILI publisher to host webinar on best practices for online document editing

On 31 July 2017, from 2 until 3 p.m., CHILI publish will be hosting a dedicated webinar for the Indian marketplace, revealing the best practices for online document editing. During this one hour online session, attendees will find out what benefits online document editing holds for such markets as commercial print, retail management, packaging and large format. Jeff Cheal, senior presales engineer at CHILI publish, will be the host informing participants on how to best integrate the CHILI publisher solution into various web platforms. This will be illustrated by practical examples to ensure maximum profitability of the investment.

No brand wants to be bland – neither do consumers
The Indian market is a competitive one. High and low volume orders at competitive prices are a given. The key for any printer to differentiate himself lies in automation that delivers accuracy and a rapid time-to-market for creativity. An elaborate online document editor integration will allow printers to provide customers with a set of document templates that will allows provide the perfect print-ready PDF file. The template will consist of blocked and accessible content. The blocked content being the content that needs to adhere to brand guidelines always. The accessible content consists of areas where the customers can be as creative as they like. By combining the best of both worlds, printers can allow customers to get creative online, while securing accuracy for a print-ready PDF. This eliminates manual intervention, reduces error margin, speeds up time-to-market and frees up time for new jobs, aka revenue.

Proof of the pudding is in the concept
Template creation can be done on a small or large scale, that’s the beauty of a flexible cloud-based solution. It works for both one-off solution customers and high-volume brand clients. CHILI publisher has experience with customers all over the world who successfully integrated the solution into their existing web portal, thus increasing their general profitability. In India, Elcare Systems is the latest SPICY star to shine. The company offers a one-stop solution for brand visual merchandising to gain the highest retail visibility.

Austin Lopez, managing director at Elcare Systems, explains, “We see a lot of potential in our line of work, high quality when our customers need it is our expertise. We trialed, tested and found that CHILI publisher is the most elaborate online document editing solution in the market. We’re confident this will further speed up our time-to-market output strategy. We cannot wait to see what else it will bring us.

An elaborate webinar for an elaborate solution
CHILI publisher integrates with a wide variety of industry leading partners – it is this expertise that secures the brand’s exquisite reputation. Cheal explains, “Our solution comes with an open API, which means that it is extremely flexible for integration in just about web platform. We want our customers to not worry about how easily they can implement and deploy, but how fast they can get CHILI publisher to deliver ROI. The webinar will be filled with practical examples of how CHILI publisher facilitates the design for a faster print output.”

The webinar is open for anyone, yet registration is mandatory as there is a participation limit. To register for the event on 31 July, 2-3 p.m., please register at: http://www.chili-publish.com/news/webinar_best_practices

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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