L–R: Karan Arora, Dheeraj Sharma and Swati Arora of Insight Print Communications. Photo IPP
At Hemtextil, HP and its channel partner, Insight Print Communications, had a joint stand displaying the HP Latex 560 printer. “The HP Latex 560 is primarily used for signage and display, but now we are exploring the home furnishing and decor segments,” said Dheeraj Sharma, regional sales manager, Insight Print Communications. With the Latex technology, customers can expand their opportunity beyond printing on vinyls and banners to films, papers, textiles, canvas, wall paper, and more.
At the exhibition, HP and Insight showcased the versatility of Latex technology through a range of flexible coated and uncoated materials, including applications such as wallpapers, canvas, printed flooring, textile and faux-leather. “Latex is a green technology. Under this portfolio, we have machines of different sizes from 5–10 feet. Predominantly, these machines are used in the branding or advertising segments but one can also use the machines to print different media for the décor market, such as the wall paper showcased in this expo. We are promoting green technology for the décor market. Most of our signage customers are now adding this extended segment to their portfolio.”
Speaking about the exhibition, Sharma said, “We are getting a good response from the visitors. After being witness to the brilliant print quality of the Latex technology, they have come to meet us at the exhibition. Many of them are print agents who collect jobs from the market and get them printed at third-party print shops; they are showing interest in setting up their own business by investing in the HP Latex 560.”
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
