Bengaluru-based Canvera Digital Technologies, an eCommerce portal specializing in online printing services, has deployed HP’s state-of-the-art Indigo Digital Press technology to revolutionize the Indian photo book industry. Surpassing the conventional technologies on double side printing, variety, speed, quality and cost, Canvera with the help of HP digital printing technology is promoting #Yougraphy. The aim is to offer personalization of photos through different formats presented in Canvera.com that can be easily accessed via all devices. With #Yougraphy, Canvera gives users the option to turn their magnificent photos into prints with really cool products and accessories. At a well-attended presentation ‘powered’ by printing technology partner, HP, at Hyatt Regency Hotel in New Delhi, Canvera offered a ‘Playground’ comprising an array of laptops laid out across a round table for attendees to experience #Yougraphy firsthand.
It’s a simple process wherein a user needs to log on to the Canvera.com website and upload the pictures they want to print, choose from among the #Yougraphy product options like prints, posters, canvases, photobooks and sharebooks, and place the print order. Canvera’s production unit in Bengaluru will pick up the order command, process, print, pack and ship the order to the customer. The eCommerce company uses HP’s Indigo Digital Press technology that offers excellent output on double side printing, variety, speed, quality and cost. The non-tearable, weather- and water-proof printing provides consumers the durability of prints that comprise their memories.
Speaking on the occasion, Ranjit Yadav, managing director, Canvera said, “The idea to launch this range is to help people transform their great pictures into beautiful memories, instead of keeping these photos in their hard disk or leaving them on the phone’s memory card. With the launch of #Yougraphy, we aim to directly connect with consumers.”
HP was represented at the event by country manager, India, A Appadurai, and Puneet Chadha, director marketing – graphics solutions business, Asia Pacific Japan. Appadurai said, “The best way to preserve your memory on a photograph is to print it and this is what Canvera is doing today. Even my 72-year-old dad uses #Yougraphy and he figured out how it works.”
Canvera was founded by IIT Bombay alumnus Peeyush Rai and Dheeraj Kacker in 2007. Currently headed by Ranjit Yadav, known for launching Samsung’s mobile and IT business in India, the company has a solid team of over 700 people. At Canvera, one can print photos and turn them into fine art canvases, either rolled or mounted. One can also convert the photos or original designs into bright posters that come in two variants—framed and rolled. The company also offers Youbooks that come in three categories and in hard and soft cover types. The price of the photo prints starts from Rs 10, while the price of accessories starts from Rs 250. The other products on #Yougraphy ranges from Rs. 120 to Rs. 7,000. All the products are manufactured at Canvera’s in-house production facility in Bengaluru. Canvera is also a facilitator site where users can search and hire professional photographers based on location and occasion like wedding, babies, fashion, corporate events, travel and nature. The portal lists over 17,500 photographers across 1100 cities in India. Canvera is funded by Info Edge, DFJ, Footprint Ventures and Mumbai Angels.
