Canvera Digital Technologies launches #Yougraphy

Turning photos into art canvases

Puneet Chadha, director marketing – Graphics Solutions Business, Asia Pacific Japan, HP Inc and Ranjit Yadav, managing director, Canvera, unveiling the #Yougraphy range by Canvera

Bengaluru-based Canvera Digital Technologies, an eCommerce portal specializing in online printing services, has deployed HP’s state-of-the-art Indigo Digital Press technology to revolutionize the Indian photo book industry. Surpassing the conventional technologies on double side printing, variety, speed, quality and cost, Canvera with the help of HP digital printing technology is promoting #Yougraphy. The aim is to offer personalization of photos through different formats presented in that can be easily accessed via all devices. With #Yougraphy, Canvera gives users the option to turn their magnificent photos into prints with really cool products and accessories. At a well-attended presentation ‘powered’ by printing technology partner, HP, at Hyatt Regency Hotel in New Delhi, Canvera offered a ‘Playground’ comprising an array of laptops laid out across a round table for attendees to experience #Yougraphy firsthand.

It’s a simple process wherein a user needs to log on to the website and upload the pictures they want to print, choose from among the #Yougraphy product options like prints, posters, canvases, photobooks and sharebooks, and place the print order. Canvera’s production unit in Bengaluru will pick up the order command, process, print, pack and ship the order to the customer. The eCommerce company uses HP’s Indigo Digital Press technology that offers excellent output on double side printing, variety, speed, quality and cost. The non-tearable, weather- and water-proof printing provides consumers the durability of prints that comprise their memories.

Speaking on the occasion, Ranjit Yadav, managing director, Canvera said, “The idea to launch this range is to help people transform their great pictures into beautiful memories, instead of keeping these photos in their hard disk or leaving them on the phone’s memory card. With the launch of #Yougraphy, we aim to directly connect with consumers.”

HP was represented at the event by country manager, India, A Appadurai, and Puneet Chadha, director marketing – graphics solutions business, Asia Pacific Japan. Appadurai said, “The best way to preserve your memory on a photograph is to print it and this is what Canvera is doing today. Even my 72-year-old dad uses #Yougraphy and he figured out how it works.”

Canvera was founded by IIT Bombay alumnus Peeyush Rai and Dheeraj Kacker in 2007. Currently headed by Ranjit Yadav, known for launching Samsung’s mobile and IT business in India, the company has a solid team of over 700 people. At Canvera, one can print photos and turn them into fine art canvases, either rolled or mounted. One can also convert the photos or original designs into bright posters that come in two variants—framed and rolled. The company also offers Youbooks that come in three categories and in hard and soft cover types. The price of the photo prints starts from Rs 10, while the price of accessories starts from Rs 250. The other products on #Yougraphy ranges from Rs. 120 to Rs. 7,000. All the products are manufactured at Canvera’s in-house production facility in Bengaluru. Canvera is also a facilitator site where users can search and hire professional photographers based on location and occasion like wedding, babies, fashion, corporate events, travel and nature. The portal lists over 17,500 photographers across 1100 cities in India. Canvera is funded by Info Edge, DFJ, Footprint Ventures and Mumbai Angels.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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