Naraina-based Imaginative Colours installs RMGT 924ST

Naraina-based Imaginative Colours installs RMGT 924ST

Imaginative Colours, a leading print service provider based in Naraina, Delhi, installed a 4-color RMGT 920ST press in May 2017. At speeds up to 16,200 sheets per hour, the brand new 25 x 36 inch offset press is fully loaded with automatic blanket and ink roller wash, CIP4 software, semi-automatic plate change system, automatic roller nip check mode, automatic maintenance mode (for greasing) and print job manager (software). “The automatic roller nip check mode has improved our productivity significantly compared to the manual nip checking method, which takes about 30 to 40 minutes. The automatic nip check mode takes just 2 to 3 minutes,” says Pradeep Rana, partner at Imaginative Colours.

The RMGT 920ST is the first brand new press for Imaginative Colours. Apart from the 920ST, the company has a 19 x 26 inch 4-color Heidelberg press, a used machine installed in 2013. With the new press running, Rana expects to increase the company’s productivity three-fold. Started as a designing and print outsourcing company, Imaginative Colours’ primary clients are corporates like Dabur, Hitachi, DuPont, Usha International, Hero MotoCorp, WHO, etc. The company prints POP, brochures, magazines, danglers, folders, leaflets, stickers, and much more.

In addition to the new investment, Imaginative Colours has also procured a plate punching machine. The company now plans to invest in a platesetter soon considering the growth it sees in consumption of plates. Imaginative Colours earlier consumed about 50 to 60 plates daily, sourced from a third-party prepress bureau as it doesn’t have its own CtP. However, now the count has doubled with the new press running. The plates are mainly procured from Technova.

Rana, who used to work for a creative agency prior to starting Imaginative Colours, feels that the new press will help increase the company turnover to Rs. 10 crore in FY 16-17 up from Rs. 6 crore in FY 15-16. He says, “At a time when debates are going on whether print is going to survive, I feel that the print market is growing. People are investing in new machines and orders are coming in too. We just need to keep in mind that better quality and innovation are what will let us overcome the tough time.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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