Naraina-based Imaginative Colours installs RMGT 924ST

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Naraina-based Imaginative Colours installs RMGT 924ST

Imaginative Colours, a leading print service provider based in Naraina, Delhi, installed a 4-color RMGT 920ST press in May 2017. At speeds up to 16,200 sheets per hour, the brand new 25 x 36 inch offset press is fully loaded with automatic blanket and ink roller wash, CIP4 software, semi-automatic plate change system, automatic roller nip check mode, automatic maintenance mode (for greasing) and print job manager (software). “The automatic roller nip check mode has improved our productivity significantly compared to the manual nip checking method, which takes about 30 to 40 minutes. The automatic nip check mode takes just 2 to 3 minutes,” says Pradeep Rana, partner at Imaginative Colours.

The RMGT 920ST is the first brand new press for Imaginative Colours. Apart from the 920ST, the company has a 19 x 26 inch 4-color Heidelberg press, a used machine installed in 2013. With the new press running, Rana expects to increase the company’s productivity three-fold. Started as a designing and print outsourcing company, Imaginative Colours’ primary clients are corporates like Dabur, Hitachi, DuPont, Usha International, Hero MotoCorp, WHO, etc. The company prints POP, brochures, magazines, danglers, folders, leaflets, stickers, and much more.

In addition to the new investment, Imaginative Colours has also procured a plate punching machine. The company now plans to invest in a platesetter soon considering the growth it sees in consumption of plates. Imaginative Colours earlier consumed about 50 to 60 plates daily, sourced from a third-party prepress bureau as it doesn’t have its own CtP. However, now the count has doubled with the new press running. The plates are mainly procured from Technova.

Rana, who used to work for a creative agency prior to starting Imaginative Colours, feels that the new press will help increase the company turnover to Rs. 10 crore in FY 16-17 up from Rs. 6 crore in FY 15-16. He says, “At a time when debates are going on whether print is going to survive, I feel that the print market is growing. People are investing in new machines and orders are coming in too. We just need to keep in mind that better quality and innovation are what will let us overcome the tough time.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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