Colorjet displays soft signage printer Softjet Plus

Made in India inkjets looking to export

Smarth Bansal, brand manager of Colorjet at the company stand. Photo IPP

Noida-based Colorjet showcased a variety of inkjet printers at Media Expo Mumbai 2016 for the signage and outdoor advertising segments. The company displayed for the first time in India, its Softjet Plus, a 2.5-metre soft signage printer that can print directly on fabrics, optimized for replacement of PVC-based media. Also on display was the Irisjet solvent printer. The third product, the Polo Turbo solvent printer was being shown for the first time in the Western region at a trade show.

Smarth Bansal, brand manager of Colorjet sounded extremely enthusiastic about the launch of the Softjet Plus soft signage printer because of its market potential in the country. “Markets in developed countries have moved away from flex and solvent because of the adverse impact they have on the environment as well as on human health. The popularity of fabric as a print medium has increased manifold in these Western markets. We believe this trend will catch up in India as well given the increasing focus on environmental health here.”

The entry-level Softjet Plus is meant for customers who want to enter the fabric printing segment and do not want to invest large capital in equipment. Bansal believes the flag printing business, which the printer primarily caters to, will see good growth because of proliferation in their use for advertising and promotion. “You will see more and more usage of flags in places like malls, hotels, retails outlets in coming years because fabric is easy to handle and transport, which saves time and labour.”

Talking about Colorjet’s business strategies, Bansal said that the company is aggressively looking at foreign markets especially in Middle East and Africa regions. With its wide array of products, the company feels the time is right for more aggressive overseas marketing. The company has distributors in almost 14 countries including Egypt, Kenya, Qatar, and Turkey with an office in Dubai.

“The reason why we are now so focussed on foreign markets is because we have the confidence that our products are good enough to be accepted by international customers. We are not competing with cheap Chinese brands but with established European and Japanese brands. And we are sure we can give them a good fight,” said Bansal. The company has a budget for promotional activities overseas and plans to actively participate in global exhibitions and to hold roadshows. “We are well prepared with a solid strategy in place.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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