At its Amplify Conference 2025 on 19 March, HP has announced new large format printing innovations designed to empower print service providers (PSPs) to transform their business with enhanced efficiency, versatility and sustainability. It unveiled the new all-in-one HP Latex R530, which the company says redefines rigid and flexible printing alongside HP PrintOS Production Hub, to unlock new market opportunities and streamline print workflows.
The HP Latex R530 Printer is a compact all-in-one HP Latex printer, capable of handling both rigid and flexible media. Its digital operation simplifies workflows and maximizes space, boosting efficiency. It helps small and medium-sized print shops (PSPs) meet customer demands with high-quality prints and impressive output, a press release states.
“Organizations across industries, from small, family-owned print service providers (PSPs) to construction companies undertaking large-scale projects, seek innovative solutions to improve their operations, streamline processes, and expand their customer reach. That’s why we’re excited to introduce new devices and solutions designed to address these challenges and empower businesses in the future of work,” Daniel Martinez, global head and general manager, HP Large Format Business, wrote in a blog post.
“We are thrilled to unveil the HP Latex R530 Printer, which offers significant capabilities in a smaller footprint and enables PSPs to overcome the hurdles associated with rigid printing while taking advantage of new commercial opportunities,” he announced.
“We’ve heard from our PSP customers about the significant challenges they face when it comes to rigid printing, including space, cost, and operational limitations. Small and medium-sized print shops often struggle to find efficient workflows or resort to outsourcing, while larger PSPs seek solutions that can expand their offerings and execute short runs on both rigid and flexible media,” he says.
The HP Latex R530 printer is an all-in-one compact HP Latex printing solution, allowing seamless adaptation between rigid and flexible applications, he says. It delivers consistent, high-quality output across various media types, enabling PSPs to tap into new markets and expand their print applications. With automatic recirculation and printhead cleaning, businesses can enhance uptime and reduce maintenance costs. The single-phase power system provides effortless installation in limited spaces.
The HP Latex R530 Printer is expected to be available globally starting in April 2025.
Other products
HP announced a slew of products and services designed to shape the future of work, empowering people and businesses to create and manage their own way of working. The company unveiled more than 80 PCs, AI-powered print tools for SMBs, and workforce experience platform enhancements all built to drive company growth and professional fulfillment.
“HP is translating AI into meaningful experiences that drive growth and fulfillment,” said Enrique Lores, president and CEO at HP Inc. “We are shaping the future of work with game-changing AI innovations that seamlessly adapt to how people want to work.”
With customers looking to refresh their devices to Windows 11, HP says it is supercharging its PCs – HP EliteBook 8 Series, HP EliteDesk 8 Series, HP EliteStudio 8 AiO G1i, OmniBook X Series – to take advantage of the latest technologies available with select models qualifying as Copilot+ PCs, so work doesn’t feel like work.
AI software
HP is also delivering powerful new AI software experiences to complement this next generation of AI PCs. Qualifying consumer and commercial devices from HP are equipped with exclusive software designed to transform how people work in the office, at home, and everywhere in between..
The HP AI Companion is an advanced on-device AI research assistant that delivers instant answers and secured file analysis, even without an internet connection. New features planned for this Spring include intuitive voice and text commands and built-in keylogger protections to enhance productivity while keeping data secure on the device.
The HP Go plans to deliver seamless global connectivity for highly mobile professionals. With automatic network switching regardless of carrier, advanced fleet management, and effortless setup, road warriors can connect and be productive wherever work takes them.
The HP Go service option will first be available on the HP EliteBook 6 G1q powered by Snapdragon X Series, making it the world’s first AI PC with zero-touch multi-carrier 5G deployment.
The Poly Camera Pro newest features make virtual interactions and video conferencing more dynamic and engaging, with AI-powered features like Magic Background, seamless streaming integrations, and presenter overlays. Multi-camera support, customizable aesthetics, and auto-framing transforms any workspace into a professional studio experience.
The HP LaserJet Enterprise 8000 Series Printers are the world’s first printers that protect against quantum computer attacks. They provide enhanced hardware-level security for highly regulated organizations that rely on secure printing, ensuring protection against future quantum computer attacks while seamlessly integrating with Zero Trust architectures.
HP PrintOS Production Hub is expected to be available globally starting in May 2025. AI Vectorization for HP Build Workspace is expected to be available in North America, UK and Germany starting in May 2025.
