HP launches Latex Digital Printer for vehicle wraps

Indian electric bus wraps printed on HP Latex 700 white machines

HP Latex prints are ready to laminate right after printing (Unsplash)

Vehicle wraps are among the most popular digital print applications and have transformed as one of the biggest modes of advertisements. With millions of vehicles on the road, the market of bus wrap seems infinite and HP Latex Digital Printing can make the advertisement on wheels more effective and worthy of attention. 

Everyone has taken note of a recent project executed for Indian electric bus wraps printed on HP Latex 700 White machines. Recent major bus wrap projects for various state transports include DTC (Delhi), BMTC (Bangalore), AJL (Ahmedabad), NMMT (Navi Mumbai). Naitik Enterprises based in New Delhi executed these projects. More than 500 electric buses in different cities were wrapped with beautiful graphics.

These projects were executed in a stiff timeline and a team of Naitik Enterprises worked day and night to deliver on time with outstanding support of HP L700W latex digital print machine.

HP Latex prints are ready to laminate right after printing and require no time to dry. Specialized cast vinyl prints produced with HP Latex Inks and cast over-laminates provide durable performance standing up to the demands of the road while the flexible ink layer conforms to the most complex surfaces.

“With more and more players latching on to the idea of fleet graphic, the market is growing exponentially and with HP Latex white ink machines we have a competitive edge in terms of flexibility of inks, quality and durability of prints,” commented Nitya Nand, owner of Naitik Enterprises. 

A Kerala customer for lulu mall KMRL metro wrap executed another project.  HP Latex technology is an ideal printing solution for Fleet graphic since latex inks are the most flexible inks in the market. 

Single set of ink can be used for a variety of applications and due to its inherent property, ink doesn’t show crack even after 100% stretch. Applications like vehicle wraps need a specialty material like cast vinyl to take the shape of curvatures of vehicle and HP Latex inks goes well along with it. 

“HP Latex inks don’t affect the surface you’re printing on, so if you’re using glossy film the final output will stay glossy and for this project that was the crucial requirement,” said Suneesh Kumar, owner of Zoom Innovations.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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