Canon India, a digital imaging company, has launched its latest campaign, ‘I #CANwithCanon’, which celebrates the impact of Canon’s products, solutions, and initiatives. The campaign showcases real-life stories of how Canon’s technology, service, and culture empower individuals, businesses, and communities.
According to the company, the campaign reflects Canon’s commitment to fostering connections with its stakeholders and how the brand has built a legacy not just as a technology leader but also as a partner in progress for its customers, employees, and society at large. The campaign engages a broad audience with stories that highlight its impact across consumers, SMEs, enterprises, governments, and social sectors, and reinforces Canon’s position as a partner dedicated to transforming ordinary moments into extraordinary possibilities.
Commenting on the campaign, Toshiaki Nomura, president and CEO, Canon India said, “For over two decades, Canon India has been at the heart of countless success stories across the nation. I #CANwithCanon is our tribute to these partnerships and milestones, showcasing how Canon’s solutions have empowered individuals and businesses to unlock their full potential. Each story featured in this campaign is a testament to our commitment to enabling excellence, innovation, and connection through our products and services.”
On the campaign’s vision, C Sukumaran, senior director, product and communication, Canon India said, “I #CANwithCanon brings alive Canon’s philosophy of enabling excellence in business and everyday life. These stories demonstrate how our solutions address real business challenges and creative aspirations. From enhancing operational efficiency for SMBs to enable photographers to push creative boundaries, each narrative showcases the transformative impact of Canon’s technology across sectors.”
The first video in the campaign featuring the story of Wee Prints, a trusted patron of Canon and a well-known company in the digital printing industry, showcases Canon’s role in enhancing the professional printing landscape through advanced solutions. With Canon’s technology, Wee Print increased its print volume from 1.5 lakh to 2.5 lakh, enabling it to meet growing client demands and elevate business performance.
“Wee Print has undergone a remarkable transformation since embracing Canon’s imagePRESS C10000VP series in 2016. Our shift from walk-in clients to corporate partners has been empowered by Canon’s cutting-edge technology. The addition of the imagePRESS V1350 has been a game-changer, surpassing all expectations. Its remarkable media versatility, especially with heavier papers up to 400 gsm, guarantees excellent color reproduction for our corporate clientele. Our continued reliance on Canon reaffirms our dedication to delivering top-notch quality and embracing innovation at Wee Print,” said Himanshu Dhall, owner, Wee Print.
The second video showcases Wheelzy Spot (an authorized dealer of JK Tyre) which sought more than just equipment — they needed a trusted partner to enhance their operations. Canon not only streamlined their tasks but also provided support through a dedicated service team, enabling them to perform efficiently. Going beyond business, community development is embedded in Canon’s DNA, and over the years the efforts have transformed the lives of many.
Neeraj Banga, owner of Wheelyz Spot said, “Our partnership with Canon is built on trust and it has enhanced how we operate. Streamlining tasks such as generating alignment reports and handling billing has enabled us to serve our customers efficiently, making every communication smoother.”
The third video in the series narrates the stories of Tanu and Karina, who benefited from Canon India’s Skill Development & Livelihood Program. These inspiring stories demonstrate the essence of I #CANwithCanon which revolves around real progress and growth.
