HP launches large-format offerings for print service providers

The new Latex 2700 portfolio and professional print service plans

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HP
HP Latex 2700 W

HP has announced new solutions to help print service providers (PSPs) meet high demand levels, optimize work processes and grow their businesses by delivering innovative applications.

“To reach higher margins, PSPs are always on the hunt for efficiency gains, and technology that allows them to say yes to more jobs with the confidence to deliver exceptional results,” said Daniel Martinez, general manager, HP Large Format.

“Our latest offerings are designed to enable this. The HP Latex 2700 family delivers increased print quality, raw speed, and white ink capabilities that will amaze customers. Our new professional print service plans give PSPs a range of ways to manage fleets and operations – improving workflow and maximizing the potential of their business.”

Printing with sustainability in mind

The new 3.2m (126-in) wide HP Latex 2700 printers take production efficiency to the next level, offering vivid colors at up to 89 square meter per hour (958 square feet per hour) via symmetrical double printheads, which come equipped with automatic printhead cleaning technology.

Users can take on high-margin jobs with 30% wider gamut at high speed, preserving media gloss and feel across a range of signage and décor applications – including thin films, vinyl, and paper.

The HP Latex 2700W printers offer the whitest white ink on the market at speeds of up to 54 m2/hr (581 ft²/hr), allowing PSPs to produce high-margin applications on pre-colored and transparent media. Automatic ink recirculation and white printheads can be stored in an offline rotating chamber and eliminate waste between white jobs.

All devices in the Latex 2700 series run on fourth-generation HP Latex ink – bringing UL Ecologo certification while meeting UL Geenguard Gold and toy safety requirements. This allows PSPs to embrace jobs in even the most sensitive environments.

Additionally, the whole portfolio takes HP Eco-Carton – cardboard-based ink cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop recycling process, including post-consumer beverage bottles and U-validated ocean-bound plastics.

HP professional print service plans  

HP’s professional print service plans are designed to enable business agility, maximize uptime and productivity, and provide learning opportunities and support.

PSPs have a choice of two plans – basic and plus – with each containing a portfolio of service and software solutions tailored to business needs.

New and enhanced features include:

Print beat live production: Gives users a single, real-time view of all jobs queued and in production across multiple sites. This helps monitor work, anticipate issues, and save precious time.

Print beat jobs API: Making printer data available to businesses’ external ERP/MIS systems. Monitor HP printers alongside non-HP hardware, automate processes, and combine with other operational data for richer business insights.

HP Learn: A digital learning platform with free and premium training modules depending on the service plan PSPs choose, allowing users to upskill and keep ahead of challenges.

Enhanced HP Service Center: Proactive troubleshooting to improve uptime, including smart diagnostics that alert your service representative when action is needed.

The HP Latex 2700 portfolio is available in all major markets from 19 October 2022.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

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