Google has recently been trying to appease Antitrust authorities both in the US and in the EU. In the US it allegedly offered to split its ad-tech business into a separate company. Such behavioral remedies might not satisfy the DOJ, rumored to have a preference for deep structural changes such as asset sales or divestitures. Within the European ad-tech investigation opened last year, Google seems to have made an offer that would allow competitors to broker the sale of ads on YouTube. Meanwhile in France, Google reached an agreement with the Antitrust authority that fined it last year 500 million Euros, on binding commitments for a fair negotiation with the news media.</span
The Indian competition commission is also looking into the complaints made by the Indian media via the Indian Newspaper Society and the Digital News Association against Google and Facebook’s policies on using their news and arbitrary and opaque apportioning of ad revenues.
If you are satisfied with your sales, you probably don’t need us!
If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.
For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.
India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
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