Alphabet concessions to Antitrust officials across the ocean

Offers and agreements to tone down the perfect monopoly

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Google doodle for Independence Day

Google has recently been trying to appease Antitrust authorities both in the US and in the EU. In the US it allegedly offered to split its ad-tech business into a separate company. Such behavioral remedies might not satisfy the DOJ, rumored to have a preference for deep structural changes such as asset sales or divestitures. Within the European ad-tech investigation opened last year, Google seems to have made an offer that would allow competitors to broker the sale of ads on YouTube. Meanwhile in France, Google reached an agreement with the Antitrust authority that fined it last year 500 million Euros, on binding commitments for a fair negotiation with the news media.</span

The Indian competition commission is also looking into the complaints made by the Indian media via the Indian Newspaper Society and the Digital News Association against Google and Facebook’s policies on using their news and arbitrary and opaque apportioning of ad revenues. 

The above article except for the last paragraph is based on the Wan-Ifra Media Policy Briefing newsletter of 29 July 2022.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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