It’s a no-brainer that quality journalism and content are key elements to hold your readers. Readers expect that the stories are covered in detail with great journalistic presentation. They are even willing to pay, no matter what the price tag of such a product is, as proven by The Hindu in some of its recent initiatives.
The Hindu, a leading English daily in India has strategically increased the number of stories in the newspaper and at the same time increased the cover price of the newspaper.
Mukund Padmanabhan, editor of The Hindu will explain how this strategic approach to their product helped them to win over paying readers at the upcoming WAN-IFRA India 2017, the 25th annual silver jubilee conference on 12 to 14 September at the ITC Grand Chola, Chennai.
To participate in this presentation and other unique case studies from around the world, register for the WAN-IFRA India 2017 conference, the meeting point of news publishers in South Asia. The WAN-IFRA India 2017 brochure can be downloaded from www.wan-ifra.org/india2017
Register online at www.wan-ifra.org/india2017 or call: +91.44.4211 0640 or eMail: infoindia@wan-ifra.org
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
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Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
Naresh Khanna – 12 January 2026
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