The Laughing Cow® an iconic brand known for creamy cheese wedges, part of Bel Brands USA , likes to embrace life’s laughable moments, it says. To ring in its 100th anniversary with fans, initially in the USA – but with celebrations kick off globally shortly – it has produced a limited-edition packaging and a 360-degree global ad campaign, including online video, digital, social media and public relations, with more surprises to follow, it promises.
To celebrate The Laughing Cow is partnering with NGOs in more than 30 countries globally. Inspiring people to laugh has been a ‘part of The Laughing Cow’s brand DNA’ since its founding, so in USA it has committed $75,000 to support the joy-filled non-profit programs of The ComedyCures Foundation, helping to provide therapeutic entertainment and laughter to kids and grown-ups living with illness, depression, trauma, and disabilities.
The Laughing Cow original cheese will be available in this new, limited-edition packaging that commemorates the milestone. Each all-red package contains specially branded wedges with The Laughing Cow logo and a scannable QR code directing to the free 100ytlc.com web experience where fans from around the globe can record and share their laughs in celebration with The ComedyCures Foundation. By participating, laughing fans can enter for free to win a customizable, exclusive laugh box to re-record and replay their laughs.
“Inspiring people to choose to laugh at life brings people together, which has been at the core of The Laughing Cow brand for the past 100 years. Throughout February and March, fans can get their friends and families to share their laughs with us for a good cause,” said The Laughing Cow USA brand director Zach Fatla. “This is just the beginning, we can’t wait to bring more surprises forward in the coming weeks as we celebrate our centennial.”
Smart Packaging Solutions Virtual Congress -19 March 2021
The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.
