Jaipur BookMark – 22–25 January 2020

At JBM 2020, books mean business

786
Jaipur BookMark 2019. Photo JBM
Jaipur BookMark 2019. Photo JBM

Each year, as the world comes together to celebrate the written word at Jaipur Literature Festival, publishing trends are acknowledged and commemorated at Jaipur Bookmark — where books mean business. The 7th edition of Jaipur BookMark (JBM) 2020 will take place from 22 to 25 January 2020 at Jaipur.

JBM brings together stakeholders of the book industry from across the world – publishers, literary agents, writers, translators, translation agencies and booksellers. It provides the right atmosphere to inspire dialog and a space for one-on-one meetings and networking through relevant sessions and focused roundtables.

Publishing business sessions at Jaipur BookMark 2020 include ‘The Heart of a Bookstore,’ in which booksellers from around the world speak of their profession and the joy and learnings they derive from it. In the ‘The Big Book Box for Kids,’ session, authors, publishers and booksellers discuss the challenges in making children’s books visible and accessible to young readers, as well as marketing strategies for overcoming them.

The session on ‘Translation as Intimacy’ will feature a friendly face-off between Sunandini Banerjee and Arunava Sinha; ‘Food for Thought: Gastronomy and Literature’ will see food writers gather to share their recipes for food and literature.

Data and Consumer Intelligence

Data represent one of the most valuable assets on the planet today. As millions of consumers continue to purchase online, corporations race to collect more and more details about their behaviors, needs, and desires. ‘Consumer Intelligence: Who’s Reading What’ will be a session for publishers and authors who will discuss how this big data can be used to analyze book-buying behavior. 

This session, which will take place on the morning of 23 January 2020, will be moderated by Preeti Gill and contain a keynote by Charlie Redmayne. The discussants will include Ananth Padmanabhan, Benny Thomas, Jaspreet Bindra, Payal Arora, and Naresh Khanna. Khanna hopes to share a glimpse of IppStar’s recent research of the book publishing and printing industry in India and Bangladesh. The discussion should encourage publishing professionals to reflect on the actionable concerns of the industry, including the need for bankable data.

In 2020, the Norwegian Embassy is once again partnering with Jaipur BookMark, marking the 7th year of their association. Naveen Kishore of the Seagull School of Publishing is on board both as an advisor and supporter. Seagull Books Kolkata has single-handedly put India on the international translation map with its global list of authors, which include Nobel Prize winners and others shortlisted in major international literary awards categories. The French Institute in India will bring representatives of the French Publishing Industry to JBM 2020. India will be the Guest of Honor nation at the Salon du Livre in Paris from 20 to 23 March 2020.

JBM is known to bring world-renowned publishers, including the iconic author and publisher, Roberto Calasso, the chief executive officer of the Frankfurt Book Fair, Juergen Boos, the creative force behind Seagull Books, and Naveen Kishore.

At JBM 2020, attendees will meet publishers like Jo Lendle, Naveen Kishore, Urvashi Butalia, Vera Michalsky, Michael Dwyer, Niko Pfund, Atiya Zaidi, Richa Jha and booksellers like Arsen Kashkashian (JLF delegate), Jeff Deutsch, Priyanka Malhotra, Maina Bhagat, and Rick Simonson, among others.

The three major awards to be announced at JBM 2020 – include the Vani Foundation Distinguished Translator Award, The Romain Rolland Prize, and The Oxford Bookstore Book Cover Prize.

iWrite

Apart from being a B2B platform that brings together the best of the publishing industry from across the world, JBM also provides aspiring writers with an exciting platform ‘iWrite’ – a new writers’ mentorship program. The program invites poets, literary enthusiasts and novelists to share their stories and get an opportunity to be mentored by experts in the field. No longer limited to first-time writers, the initiative not only gives writers a chance to express themselves but also lets them mingle and interact with publishers, literary agents, translators, and other industry experts in a pitching session. And perhaps even get a chance to sign a book deal!

The fastest growing democracy in the world could be a market for your products !

If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.

If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.

India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 12 January 2026

Subscribe Now

1 COMMENT

  1. I am looking forward to sharing some interesting slices of IppStar’s research of the India and Bangladesh book publishing and printing industry as a part of the Consumer Intelligence -Who’s reading what session. JBM is always interesting and the backdrop of the JLF is also fascinating.

LEAVE A REPLY

Please enter your comment!
Please enter your name here