Jaipur BookMark – 22–25 January 2020

At JBM 2020, books mean business

Jaipur BookMark 2019. Photo JBM
Jaipur BookMark 2019. Photo JBM

Each year, as the world comes together to celebrate the written word at Jaipur Literature Festival, publishing trends are acknowledged and commemorated at Jaipur Bookmark — where books mean business. The 7th edition of Jaipur BookMark (JBM) 2020 will take place from 22 to 25 January 2020 at Jaipur.

JBM brings together stakeholders of the book industry from across the world – publishers, literary agents, writers, translators, translation agencies and booksellers. It provides the right atmosphere to inspire dialog and a space for one-on-one meetings and networking through relevant sessions and focused roundtables.

Publishing business sessions at Jaipur BookMark 2020 include ‘The Heart of a Bookstore,’ in which booksellers from around the world speak of their profession and the joy and learnings they derive from it. In the ‘The Big Book Box for Kids,’ session, authors, publishers and booksellers discuss the challenges in making children’s books visible and accessible to young readers, as well as marketing strategies for overcoming them.

The session on ‘Translation as Intimacy’ will feature a friendly face-off between Sunandini Banerjee and Arunava Sinha; ‘Food for Thought: Gastronomy and Literature’ will see food writers gather to share their recipes for food and literature.

Data and Consumer Intelligence

Data represent one of the most valuable assets on the planet today. As millions of consumers continue to purchase online, corporations race to collect more and more details about their behaviors, needs, and desires. ‘Consumer Intelligence: Who’s Reading What’ will be a session for publishers and authors who will discuss how this big data can be used to analyze book-buying behavior. 

This session, which will take place on the morning of 23 January 2020, will be moderated by Preeti Gill and contain a keynote by Charlie Redmayne. The discussants will include Ananth Padmanabhan, Benny Thomas, Jaspreet Bindra, Payal Arora, and Naresh Khanna. Khanna hopes to share a glimpse of IppStar’s recent research of the book publishing and printing industry in India and Bangladesh. The discussion should encourage publishing professionals to reflect on the actionable concerns of the industry, including the need for bankable data.

In 2020, the Norwegian Embassy is once again partnering with Jaipur BookMark, marking the 7th year of their association. Naveen Kishore of the Seagull School of Publishing is on board both as an advisor and supporter. Seagull Books Kolkata has single-handedly put India on the international translation map with its global list of authors, which include Nobel Prize winners and others shortlisted in major international literary awards categories. The French Institute in India will bring representatives of the French Publishing Industry to JBM 2020. India will be the Guest of Honor nation at the Salon du Livre in Paris from 20 to 23 March 2020.

JBM is known to bring world-renowned publishers, including the iconic author and publisher, Roberto Calasso, the chief executive officer of the Frankfurt Book Fair, Juergen Boos, the creative force behind Seagull Books, and Naveen Kishore.

At JBM 2020, attendees will meet publishers like Jo Lendle, Naveen Kishore, Urvashi Butalia, Vera Michalsky, Michael Dwyer, Niko Pfund, Atiya Zaidi, Richa Jha and booksellers like Arsen Kashkashian (JLF delegate), Jeff Deutsch, Priyanka Malhotra, Maina Bhagat, and Rick Simonson, among others.

The three major awards to be announced at JBM 2020 – include the Vani Foundation Distinguished Translator Award, The Romain Rolland Prize, and The Oxford Bookstore Book Cover Prize.


Apart from being a B2B platform that brings together the best of the publishing industry from across the world, JBM also provides aspiring writers with an exciting platform ‘iWrite’ – a new writers’ mentorship program. The program invites poets, literary enthusiasts and novelists to share their stories and get an opportunity to be mentored by experts in the field. No longer limited to first-time writers, the initiative not only gives writers a chance to express themselves but also lets them mingle and interact with publishers, literary agents, translators, and other industry experts in a pitching session. And perhaps even get a chance to sign a book deal!

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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  1. I am looking forward to sharing some interesting slices of IppStar’s research of the India and Bangladesh book publishing and printing industry as a part of the Consumer Intelligence -Who’s reading what session. JBM is always interesting and the backdrop of the JLF is also fascinating.


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