International publishing houses are using ppi Media’s portal AdSelf, which features
new functions regularly. New interfaces, such as the interface to mobile.de, and future support for social media ads are transforming AdSelf into a true cross-channel ad portal that B2B and B2C customers can use to place print and digital ads easily.
The VRM in Mainz, the publisher Nürnberger Presse, and the ABP Group in India already rely on ppi Media’s self-service ad portal. The software allows both private individuals and commercial customers to place template-based ads in newspapers and magazines easily.
Publishers that use AdSelf can increase their ad revenue by using integrated upselling strategies. Users have the option to select alternative, higher-quality formats to present their ads. Sales points, where employees book orders from advertisers in AdSelf, also receive support. One of the new features in AdSelf is a special workflow for undertakers that allows these companies to create ads, both with and without customer data. People who place obituaries can, therefore, either pay the publisher for their bookings or pay the funeral parlor directly.
Furthermore, AdSelf now features an interface to mobile.de, Germany’s largest vehicle market. The mobile.de workflow is geared towards car dealers that realize and view their ads on the vehicle market in a list in the software, and they can automatically generate print ads based on templates.
The software will include more interfaces in the future, which will make it a real cross-channel ad portal. There are plans to allow end-customers that use the software to book ads with a publisher to place these ads on various social networks as digital social media ads. This strategy will increase the publisher’s potential revenue even further.
