Wan-IFRA will conduct an exclusive workshop for the leadership and editorial team in print and digital on 18-19 December in Mumbai.
The two-day workshop, led by former BBC journalist Corinne Podger, will help design and improve processes and workflows in the newsroom to support multi-platform reporting and digital-first multimedia production.
On the first day, the workshop will deal with topics such as building a culture of multiplatform convergence; challenges to convergence – newsroom culture; challenges to convergence – design and product thinking; challenges to convergence – newsroom leadership; case studies of best practice – India and international and strategies to build an integrated multi-platform newsroom mindset.
On the second day, the workshop will deal will topics such as strategies to support multimedia production; processes and workflow to support multiplatform publication; specific considerations – digital-first, social-first, multi-language newsrooms; getting the technology right: content management systems, apps, tools; managing for skills acquisition – hiring policies and staff learning support; strategies to remove newsroom silos – bridge roles, communication channels and design thinking and product thinking.
If you are satisfied with your sales, you probably don’t need us!
If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.
For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.
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Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
