Monetizing mobile user and maximizing revenue

WAN-IFRA webinar, 9 December 2019

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Photo - ezoic.com
Photo - ezoic.com

The World Association of News Publishers (WAN-IFRA) is hosting a webinar on monetizing mobile users and maximizing revenue. Alok Agarwal, a digital and social media marketing consultant, will answer queries during the webinar, which will be held on 9 December 2019 at 4 p.m.

According to Agarwal, a major portion of the revenue from mobile comes through Google Adsense. During the webinar, he will share his tips and ideas to generate more traffic and earn money by monetizing the mobile user to maximize revenue. There will also be a brief discussion on Facebook’s digital publishing platform.
To register, visit here.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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