Heidelberg will organize the ‘Heidelberg Commercial Days’ from Wednesday to Friday, 24 to 26 October 2018 at the Print Media Center in Shanghai China, during All in Print China 2018 Expo. The relevant topics on the Commercial Days will emphasize that printed media are in strong competition with digital offerings. Yet they offer an unbeatable advantage in the marketing mix – they get to the heart of the message and have a unique reach and impact. At the same time, commercial printing companies need to make their production as lean as possible – and use the synergies between print and digital for innovative offerings.
24th October is the Chinese Day – the presentation will be in Chinese and dedicated for Chinese printers. 25th October is the International Day and the presentations will be in English language for international customers, especially from Asia Pacific region. 26th October is the Technology Day, to show the deep details of technologies behind Commercial Days.
At the Commercial Days event, Heidelberg will show how to optimize print production and achieve higher productivity. New ideas and solutions can pave the way to a successful future. The discussion will show how printers can lead the track of this evolution by looking through the whole production process in a print shop and consider all aspects of the workflow from both sides – from the production side as well as from the economic side. Printers are encouraged to take advantage of this opportunity to add to their understanding of how to more fully exploit the potential of the print shop and turn their passion into profit.
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
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Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
Naresh Khanna – 12 January 2026
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