FICCI’s PubliCon conference 2018

PubliCon 2018 conference at FICCI Federation House, New Delhi

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PubliCon
PubliCon 2018

Year on year PubliCon has covered several topics concerning publishing industry and served as the powerful platform to ponder over and churn out futuristic solutions through debates and ideation amongst industry think tanks.

PubliCon 2018 is to be held on 06 December 2018 at FICCI Federation House, New Delhi. The theme of this year is “Publishing in Indian Languages”. The conference is for CXOs of publishing houses, editors, authors, public policy officials, rights managers, marketing managers, publishing service providers, suppliers & allied industry, associations, agencies & media. Dr. Mahesh Sharma, Hon’ble Minister of State (Independent Charge), Ministry of Culture, Govt. of India will be the keynote speaker.

The one day programe is dedicated to upcoming authors, marketers and creative minds looking to make lucrative career in publishing. The key highlights of the programe are promotion of Indian language content, evaluate potential of language publishing in India and ways, enabling language publishers by presenting right set of opportunities, language technologies, and use of artificial intelligence in translation of Indian languages. The event will have six sessions, publishing in Indian Languages, Hindustan ki kahaaniyan, translating for children in Indian languages, artificial intelligence for translation of Indian languages, Hindi language publishing, and impact of bhasha on writing.

Many industry experts will be the part of the event including Dr. K. Sreenivasarao, secretary, Sahitya Akademi, Ministry of Culture, Govt. of India, S Ravi DeeCee, CEO, DC Books, Esha Chatterjee, CEO, Bee Books, Sugata Ghosh, director – academic, Oxford University Press India, Yogesh Dashrath, country manager, India, Story Tel, Sweden A B., Rajesh Khar, language editor, Pratham Books, Aditi Maheshwari, director- copyrights & translation, Vani Prakashan, Alind Maheshwari, director, Rajkamal Prakashan Pvt. Ltd., Surendra Sharma, Hindi poet and many others.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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