Newscycle Solutions, the software supplier serving the global media industry, has announced the acquisition of Infomaker, a Swedish software company that provides open, cloud-based publishing platforms for content creation, editing, asset management, and omnichannel delivery and presentation.
Infomaker is the dominant provider of digital tools for content creation, planning and production across the Nordic region with seven of the ten largest media houses operating Infomaker software and over 90% of Sweden’s news companies using Infomaker’s tools. In 2012, Infomaker expanded its focus to become digital-first, delivering to the market innovative solutions for digital presentation, decoupled content management, and create-once-publish-anywhere workflows. The Infomaker content repository and platform can be scaled from small single-site publishers to large multi-company environments with parallel, redundant clusters and is hosted in the Amazon Cloud.
Denise Warren, board member, Newscycle said, “Infomaker has created an innovative, digital publishing platform that leverages modern day digital development practices. Newscycle’s customers will benefit from the integration of this product and these practices into its portfolio.”
The integration of Infomaker’s tools with Newscycle’s existing products will provide customers with innovative content repository and authoring solutions in addition to Newscycle’s industry-leading advertising management solutions, subscription services, and mobile solutions. The combination will ensure that news media organizations can effectively and efficiently work across all platforms and at all levels of their organization.
Scott Roessler, chief executive officer, Newscycle said, “Infomaker, like Newscycle, is focused on the future of the media industry and making content available on all channels. Their solutions support multi-layered publication workflows, separating content production from storage, availability and presentation. This flexibility enables customers to quickly respond to changing business needs or capitalize on new digital opportunities.”
Karin Söderlund, chief executive officer, Infomaker added, “With the combined support and expertise Newscycle and Infomaker bring to the market, we believe we can achieve our ultimate goal of developing the media platform for everything, where any kind of publishing activity is supported, regardless of the size of the business, industry or geographical presence.”
