Sign Customiser, an Adelaide-based sign quoting software platform, has processed more than US$75 million to date in merchant sales over the past four years. More than 700 sign shops across 100 countries now use the software to automate how they price and sell custom signage online.
The milestone reflects growing demand for tools that eliminate manual quoting in the signage industry. Most sign shops still prepare custom quotes using spreadsheets, then email pricing back and forth with customers over days. The majority of those quotes never convert. Sign Customiser replaces this process with an embeddable product customiser widget that lets customers design, price, and purchase signs directly on a shop’s website — typically in under two minutes.
“Sign shops were spending half their week on quotes that went nowhere. Now their customers design, price, and pay for their own signs — and every order arrives production-ready. There’s nothing to figure out, they just make it,” says Matthew Attanasio, founder, Sign Customiser.
Growth accelerating
The platform’s growth has accelerated sharply. November 2025 saw US$2.6 million in merchant orders processed — a 48% increase over October. Black Friday weekend alone accounted for US$1.5 million in orders. To date, more than 200,000 orders have been processed through the platform, with an average order value of US$347. Merchants are operating across 22 currencies. These are commercial-grade transactions — custom business signage, architectural lettering, LED neon, and production signage — not novelty products.
How it works
Sign Customiser embeds into any eCommerce website as a product customizer widget. It integrates natively with Shopify, WooCommerce, Wix, Squarespace, and Etsy, and connects to custom-built sites via API. Customers upload a logo or image, select materials, sizes, colors, and finishes, then see a live visual preview with real-time pricing. Completed orders include production-ready vector files and full specifications.
The platform handles complex pricing calculations automatically — factoring in material costs, sizing tiers, color options, and shipping — and supports AI-powered design tools that convert uploaded photographs into sign-ready specifications
Industry context
The global signage market is projected to reach US$56 billion in 2026, according to Future Market Insights, growing at 6.3% annually. Despite that scale, most sign shops still rely on manual quoting methods that predate eCommerce. Sign Customiser targets this gap by turning a multi-day quoting process into an instant, automated transaction.
Sign Customiser is B2B sign shop software that helps signage businesses sell custom signs online. The product customization software integrates with Shopify, WooCommerce, Wix, Squarespace, Etsy, and any e-commerce platform via API — enabling sign shops to automate quoting and let customers design and purchase custom signs directly on their website. Founded in Adelaide, Australia, the platform serves merchants in 100 countries.
