Insight Print Communications, one of India’s largest channel partners for HP Latex machines, participated in the recent Media Expo show in Delhi. With an extensive HP Latex application gallery and the unveiling of two new machines—the HP Latex 630W and HP Latex 700W featuring white ink capabilities—Insight demonstrated its leadership in providing eco-friendly print solutions to the Indian market.
Insight’s presence at the expo celebrated a milestone achievement, with over 2,500 HP Latex machines sold in India and the installation of more than 300 4th-generation printers. The HP Latex series is regarded as among the most environmentally friendly printing technology available, holding prestigious certifications such as EcoLogo and GREENGUARD Gold, making it the go-to solution for Indian corporate brands committed to sustainability.
At the stand, Insight also showcased applications from the HP Latex R Series Flatbed machine, capable of printing on various flat surfaces, including ACP, wood, acrylic, and thermoformable substrates and flexible media like canvas wallpaper, vinyl, etc. Alongside this, they highlighted versatile applications across the signage and décor industries, with a particular emphasis on décor—a growing market where HP Latex technology is the first choice due to its odorless prints and environmental credentials.
HP Latex 4th Generation technology is rapidly gaining popularity among print service providers and décor printers in India, thanks to its media versatility, water-based inks, and cost-effective operation. With a higher pigment load, the 4th Gen ink delivers more vibrant colors while using less heat and ink, making it both an efficient and premium quality printer.
Ashish Save, director of Insight Print Communications said, “Every year, Media Expo allows us to showcase the best solutions in the market. Meeting industry peers and discovering new technology is always inspiring. With the rising demand for sustainability, it’s exciting to see HP leading the way, and we’re proud to partner with them in delivering environmentally conscious print solutions.”
In addition to providing cutting-edge technology, Insight is known for its service and support. Their commitment to building long-lasting relationships with customers has been a cornerstone of their success. With the HP Latex water-based ink technology, Insight ensures its customers not only receive top-tier printing solutions but also a sustainable approach to their printing needs, reinforcing the importance of green technology in today’s print ecosystem.
