Michelman’s solutions for HP at drupa – hall 5, stand D21. 

Labels, shrink sleeves, flexible packaging, commercial printing, folding cartons

Michelman Solutions for Every HP Industrial Print Application at drupa 2024

Michelman – a solution provider for the coatings, printing & packaging and industrial manufacturing markets –  is set to showcase its extensive suite of water-based primer and OPV solutions tailored to the HP Industrial Print ecosystem at drupa 2024

The company will demonstrate its decades-long commitment to advancing the digital printing field and highlight its strategic partnership with HP. Also featured will be Michelman’s barrier and functional coatings for packaging applications that deliver critical performance attributes while helping customers meet sustainability and circular economy initiatives.

Michelman’s relationship with HP spans two decades, resulting in a comprehensive understanding of the dynamic interaction between substrates, inks, primers, and printing equipment. This collaboration has fostered the development of specialized solutions designed to optimize the digital printing process. 

From labels and shrink sleeves to flexible packaging, commercial printing, folding carton, and corrugated applications, Michelman’s portfolio ensures that every application and virtually every substrate within the HP Industrial Print ecosystem is supported with precision-formulated primer options.

Central to Michelman’s featured solutions at drupa 2024 is DigiPrime Vision 9000, a primer approved by HP for use on the HP Indigo 6K and 8K Digital Presses. 

DigiPrime Vision 9000 streamlines operations in press rooms, delivering superior runnability and consistent performance. For press owners exploring new markets, the product’s compatibility with a broad range of substrates is one of its most impressive features. DigiPrime Vision 9000 ensures exceptional print quality across diverse materials from smooth vinyl to heavily textured and absorbent papers, as well as unique surfaces such as velvet, wood veneer, and twill, where achieving proper ink adhesion can be difficult, the company said.

Lisa DiGate, vice president of Global Digital Printing at Michelman, highlights the importance of this innovation, “At Michelman, we’re not just creating products; we’re crafting solutions that empower press owners to push the boundaries of digital printing. DigiPrime® Vision 9000 embodies our drive for excellence, offering unparalleled substrate compatibility and ease of use for HP Indigo 6K and 8K Digital Press owners. It’s about helping our customers achieve their vision, no matter how complex.”

Additional DigiPrime Vision primers, including options designed for the new HP Indigo V12 Digital Press, are under development. With DigiPrime Vision on the HP Indigo V12, print service providers will be able to move longer runs to digital, reducing media waste and overstocking.

Michelman’s innovation extends beyond print-receptive primers to a wider portfolio of coatings, all of which are water-based, repulpable, and PFAS-free. This includes barrier coatings to control the transmission of oxygen, mineral oil, and moisture vapor; coatings that provide resistance to water, oil, and grease; adhesion promoters to aid extrusion and metallization; overprint coatings that protect against marring, scratches, and UV light; and heat seal coatings designed for a range of initiation temperatures. These technologies can be combined in packaging structures to form a complete coating system which delivers critical performance properties while making improved end-of-life outcomes possible.

DiGate added, “We’re helping print service providers, converters, and brands transition their packaging from plastic to paper, move to recyclable mono-material structures, and reduce packaging weight. Our innovative solutions enable recyclable and compostable packaging, supporting a more circular economy.”

Michelman will exhibit in hall 5, stand D21. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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