Redington, an authorized distributor for HP, highlighted the HP 3D printing solutions at the Innovation Pavilion at Pamex 2024 in Mumbai. At Redington’s stand, the team displayed products from the HP Jet Fusion 5200 series and explained the capabilities of the HP 3D printer. Redington offers a wide range of products, including IT, telecom, lifestyle, and solar, and distribute them across various regions through their extensive network of partners.
According to Janardanan Venkat, general manager of Redington Group, the company’s objective is to bring in a revolution in the manufacturing sector. “We are driving digitization with various customers, whether it’s an IT-related product or from the manufacturing sector.”
Although 3D printers are currently mostly confined to prototyping in the engineering industry, Venkat highlighted how these are capable of manufacturing end-use parts and products. While the HP 3D printer is not looking to replace injection molding, it aims to provide the manufacturing parts and products at an affordable price, particularly targeting mid-volume production units.
According to Venkat, customization and personalization are key advantages of 3D printing. This is what mostly appeals to startups companies making drones, robotics, medical equipment and electric vehicles. Taking the example of the drone industry, he pointed out that as the industry doesn’t have a big budget, it goes for 3D manufacturing for continuous improvisation in designs.
3d printed product displayed at the standPhoto PSA
This helps minimize the turnaround time for more models, which is not possible in the conventional way of manufacturing since changing the design is costly. Startups are adopting this technology due to its cost-effectiveness and ability to rapidly iterate designs, he said.
Redington has already sold 34 machines in three years. At present, it is serving the automotive, consumer electronics, and healthcare equipment manufacturing industry. When asked about their growth strategy, he said, “We target the end customers. We go directly to end-users and inform them about the value and quality of our products. When the end-customer demands HP’s quality, investors are forced to put in money in our product and meet market requirements.”
