Poor Things – From cinema to post cards with Kodak

Promo postcards printed on Kodak Prosper Ultra 520 Press

106
Kodak
Kodak brings the cinematic magic of Poor Things to life with promo postcards printed on the KODAK PROSPER ULTRA 520 Press

A collaboration between film production company Searchlight Pictures and Kodak, a leading global manufacturer focused on commercial print and advanced materials & chemicals,  married Kodak inkjet printing technology with dazzling photography to create promotional postcards for the cinema release of the multi-award-winning movie Poor Things

The goal was to showcase the beauty of director and producer Yorgos Lanthimos’ filmmaking and offer cinemagoers a tangible piece of the movie’s magic to take home, leveraging the quality and productivity benefits of the Kodak Prosper Ultra 520 Press.

Yorgos Lanthimos, known for his distinctive and captivating visual style, shot Poor Things on a combination of Kodak Ektachrome, Vision3 500T and Eastman Double-X Black & White 35mm film stocks. The choice of iconic Kodak film materials was intentional, aiming to create a unique and memorable visual setting for the fantastical story of the film. Recognizing the opportunity to contribute to the film’s immersive experience, Kodak eagerly stepped in to help bring this vision to life on the printed page. 

The result: a bespoke Poor Things postcard collection that serves as a vibrant and valuable memento for fans. The postcards, featuring bold images captured on the film’s set shot on Kodak Professional Porta 400 Film by Yorgos and renowned photographer Atsushi Nishijima, are not just promotional items; they are works of art in their own right.

The 11-panel postcard sets were printed on the Kodak Prosper Ultra 520 Press 3-up on Pixelle Enhanced HiBrite paper (185 gsm / 125# text). When producing the postcards, the Prosper Ultra 520 Press took full advantage of its ability to achieve offset quality on coated and glossy papers, with high ink coverage at speeds of up to 152 mpm (500 fpm). Upon printing, the sets were cut, perforated and fan-folded. In total, Kodak produced 110,000 postcard sets to support the global launch of the movie across multi markets including the US, UK and EMEA.

“The Poor Things postcard collection is not just a promotional endeavor; it’s a celebration of the craftsmanship and artistry that goes into creating memorable cinematic experiences. This joint project has shown that the Prosper Ultra 520 Press is ideally suited to efficiently producing high-quality, high-ink coverage work with short lead times,” commented Denisse Goldbarg, chief marketing officer & head of EAMER sales, Kodak.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here