Sandeep Printers gets a Ricoh Pro C7200x

Ability to print CMYK with special colors

(L-R) Sarthak Batra, managing director of Sandeep Printers and Deepak Kumar, sales manager, North, Minosha India Limited,

Sandeep Printers, a 33-year player in the printing business specializing in digital and offset printing, has installed a Ricoh Pro C7200x from Minosha India. The press is capable of printing CMYK with special colors such as white, neon, pink, and neon yellow. It offers a speed of 85 ppm (papers per minute) with media weights of 52 gsm to 360 gsm and an auto-duplex facility.

The key target segment of the company is export houses — specializing in producing tags and labels. In addition, the printer has sticker printing in its portfolio and provides sports nutrition labels and vinyl stickers to medical companies.

The primary reason for investing in Ricoh was the exclusive five-color option offered at this price point. The machine’s flexibility was a game-changer, allowing us to print on various materials seamlessly,” said Sarthak Batra, managing director, Sandeep Printers. He admired Minosha’s training program which covered file setup, machine commands, and efficient file preparation.

The evolving market demands spurred printing on brown craft paper tags. As screen printing is time-consuming, Sandeep Printers embraced digital printing to streamline the process. “The transition has saved time and has a cost advantage. We could efficiently meet the demand for transparent stickers with unique designs, overcoming screen printing limitations. So digital printing gave us a distinct advantage in meeting these diverse requirements,” Batra said.

Sandeep Printers is foraying into sectors such as FMCG, particularly in sports nutrition tags. It believes Ricoh’s flexibility with materials and capability to print on special papers, including silver-coated and other unique media, has provided a cost-effective solution.

The company anticipates a growth of 40% to 50% with the installation of this machine, which will facilitate its entry into a new market due to its ability to handle special colors. This expansion includes diverse jobs such as offset, white-color, fluorescent color, and other jobs.

The goal is to achieve this significant jump, driven by the expectation to cover the machine’s cost within two years and ensure a favorable return on investment. The contribution of effective brochures, providing visibility and attracting valuable clients, is a crucial factor in accomplishing this objective,” Batra said.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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