Konica Minolta resumes nationwide PrintXpress tour

Campaign to cover more than 93 cities till March 2024

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Konica Minolta
Focused to create business touch points across geographies, there are two campaign buses, which will travel four regions of India

Reviving the campaign that took its technology to India’s hinterland, Konica Minolta successfully commenced a fresh leg of the PrintXpress – Innovation in Print on 11 December 2023. The next part of this endeavor will take Konica Minolta to more than 93 new cities, across Tier-2, 3, and 4 locations, to understand what the technology and strategy gaps are, in the daily operations of these print businesses that require revision and network support. The roadshow aims to garner an attendance of potential small to medium print businesses, across an area of over 25,000 kilometers, the company said.

Focused to create business touch points across geographies, there are two campaign buses, which will travel four regions of India, catering to both direct channel and indirect channels, in collaboration with partners KMI and Technova. Outfitted with production print engines, the campaign will showcase live demonstrations to the visitors to experience the benefits and explore new business opportunities with Colour – AccurioPrint C4065 and the Monochrome – AccurioPrint 2100.  

The PrintXpress Roadshow is designed to merge the network of small print businesses with Konica Minolta’s dependable print solutions. Integrated with samples on display, the campaign buses have embarked on separate routes across the country to display the products’ functionality in the avenues of digital printing and print-on-demand, to both prospective and current clients, across towns such as Rohtak, Gorakhpur, Siliguri, Nasik, and Barpeta. 

Commenting on the beginning of PrintXpress, Katsuhisa Asari, managing director, Konica Minolta Business Solutions, said, “As leading print solutions provider, we are highly aware printing businesses and in-house print departments are expected to produce impeccable print products within the shortest of deadlines, with changing user expectations. This is why we understand the value of bringing in sturdy construction, high performance, and smart inline finishing options to small and burgeoning print businesses in India. With this new edition of the PrintXpress campaign, we want to democratize streamlined workflow processes, to a wide array of print businesses, creative agencies, book publishers, and commercial printers residing in the cities and towns.”

Continuing the milestone of Konica Minolta’s 150-year anniversary, the PrintXpress campaign is an extension to early 2023’s ‘PrintXpress – Innovation in Print’ Campaign that covered more than 150 cities, reporting an in-person attendance from 3000 customers, over the course of five months, covered more than 48,000 kms.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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