Konica Minolta Print Xpress digital yatra covers 130 cities

Seeks opportunities for growth, creates awareness

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Print Xpress
PrintXpress has so far covered more than 130 cities and aims at completing 150 cities

Konica Minolta’s much-publicized Print Xpress digital yatra of four buses — containing a complete digital press with its workflow — has covered more than 130 cities. The yatra endeavors to complete 150 cities to meet new customers who are learning the benefits of digital production as well as increase brand and product awareness.

As reported earlier by Indian Printer and Publisher, the journey was flagged off in the end of March from Greater Noida, Delhi-NCR. By the latter part of May, the four Print Xpress buses had already reached more than 80 destinations for one-day demonstrations.

Titled ‘Print Xpress – Innovations in print’, the roadshow showcases Konica Minolta’s AccurioPrint C4065 High Chroma Engine production printer, its AccurioPress C73hc, and a print finishing application zone.

Despite various logistics challenges, including the paperwork required for the transport of capital equipment across state lines, there has been considerable enthusiasm for the mobile roadshow in tier 3 and 4 towns and cities where the Print Xpress arrives in the morning, gives demonstrations throughout most of the day, and then heads to the next town or small city.

Konica Minolta says it has observed a shift in the requirement of the print volumes. The printers are also acknowledging the benefits of digital printing in the short run. In tier 1 cities, the interest in digital printing is still increasing. Economic growth across the country is having a positive impact on print consumption in all forms — digital, offset, labels, and packaging.

Progress of the Print Xpress

Manish Gupta, national marketing manager of Konica Minolta India, said the PrintXpress has so far covered more than 130 cities and aims at completing 150 cities. “The journey has been very exciting. We are meeting a lot of new customers who are learning the benefits of digital production printing. We expect this to increase brand and product awareness. We have covered almost all the states with the Print Xpress, including some in the Northeast. The major focus of this voyage is to seek more opportunities for growth while creating awareness. We aim to be the facilitators of the digital transformation that we have envisioned for the future.”

Konica Minolta has been continuously expanding its portfolio to cater to the requirements of its customers and new segments such as labels and commercial printing. “Additionally, we have introduced embellishment devices to add eye-catching effects to documents. This has expanded the list of applications that can be done using digital technology. We shall continue to bring in more products into digital printing for the benefit of our customers and to be relevant to the changing dynamics of print requirements and consumption for mutual growth.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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