Sona Papers enhances customer engagement with new chatbot

Offering round-the-clock, real-time assistance

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Sona Papers
A fine paper specimen, part of Sona Papers' offerings. Photo IPP

Sona Papers, a Delhi-based paper provider, recently announced the launch of its chatbot named ORRI, designed to help customer engagement on its website.

According to the company, the chatbot, powered by advanced artificial intelligence and linked to WhatsApp, is poised to provide customers with an interactive and seamless experience, offering real-time assistance and valuable information about Sona Papers’ range of sustainable paper products. This initiative, the company says, reflects Sona Papers’ commitment to embracing innovative technologies and enhancing customer satisfaction.

Features of the Chatbot:

  • Instant assistance: The chatbot offers instant responses to customer queries, providing information on products, services, and sustainability initiatives.
  • Product recommendations: Using algorithms, the chatbot can suggest the most suitable paper products based on customers’ specific needs and preferences.
  • 24/7 availability: Customers can engage with the chatbot at any time, ensuring round-the-clock support and assistance.
  • Consistent information: The company says the chatbot delivers consistent and accurate information every time, avoiding the variability that can come with human interactions.
  • Sustainability Insights: The chatbot shares insights into Sona Papers’ commitment to environmental sustainability, detailing eco-friendly practices and certifications.
  • Personalization: It can be designed to understand customer preferences and provide interactions. This helps provide tailored recommendations and solutions.

“We are excited to introduce this state-of-the-art chatbot ORRI, as part of our ongoing efforts to provide an exceptional customer experience,” said Anup Verma, head of marketing and sales at Sona Papers. “This interactive tool reflects our dedication to leveraging technology for the benefit of our customers, making their interactions with sona Papers more informative and enjoyable.”

The company says the launch of the chatbot aligns with Sona Papers’ mission to not only deliver high-quality paper products but also to do so in an environmentally responsible and customer-centric manner. The company invites customers to explore the new chatbot and share feedback.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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