UPM’s recyclable label papers certified as industrially and home compostable

Certification ensures the labelling materials break down into compost

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UPM
The compostability certification ensures that the labelling materials, given the right conditions, break down into compost suitable for plant growth.

A wide range of UPM Specialty Papers’ label papers have been certified as industrially and home compostable, helping brand owners and label converters meet their target of prioritizing materials with a sustainable end of life.

The following papers are now proven to be industrially and home compostable according to the EN 13432:2000 and NFT51-800:2015 standards providing high-quality and safe options for sustainable labelling needs:

  • Face papers- UPM LabelCoat, UPM LabelCoat Prime
  • Release base papers- UPM Brilliant, UPM Brilliant Pro

The preferred end of life for any paper is to be recycled as fibres. However, compostability is an area that sets fibre-based and fossil-based materials apart. While it is estimated that fossil-based materials take hundreds of years to decompose, the industrial compostability standard requires that material disintegrates into soil in less than 12 weeks.

The compostability certification ensures that the labelling materials, given the right conditions, break down into compost suitable for plant growth.

“Compostability certification also sets the bar high for ensuring the non-ecotoxicity of the material. Therefore, the certification affirms our commitment to product safety and approach to sustainable product design,” states Susanna Hyrkäs, senior manager, sustainability, UPM Specialty Papers.

UPM has set ambitious responsibility targets for 2030, such as promoting a circular economy and sustainable product design. Recyclability and compostability are part of the solution by ensuring a sustainable product end of life.

UPM Specialty Paper also offers a range of compostable packaging papers.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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