Chuk looks to expand its entire delivery container range

Biodegradable service ware firm may launch cutlery and delivery bags

Service ware made by Chuk

Chuk, the flagship brand of Yash Pakka, which manufactures compostable and biodegradable service ware, is looking at expanding the entire delivery container range with a number of sizes. In its quest to provide a complete offering for delivery, the company is also working on cutlery and bags. Chuk offers 100% compostable food service ware for serving and delivering food. The products are made from bagasse, the agricultural residue of sugarcane.

“India’s delivery market is slightly different from the rest of the world, especially when it comes to the multiple compartment trays. We are looking at launching multi-compartment meal trays for delivery in a few sizes in the near future,” Satish Chamyvelumani, business head, Chuk, said.

The company claims its delivery cartons are leak-proof, non-leaching, sturdy, 100% compostable, microwavable, and freezable. Chuk products are fully made in India.

Manufacturing at Ayodhya

Chuk has one manufacturing unit in Ayodhya, where it sources bagasse from nearby sugar mills. The bagasse undergoes a long process to be converted to final products. This makes Yash Pakka the only pulp-to-product manufacturing company in the world.

In addition, the company has manufacturing partners around the country who convert its bagasse pulp into Chuk products. “Our main aim is to enable more and more facilities to produce alternatives to single-use plastic so that a massive impact can be seen,” Chamyvelumani said.

The company has an installed capacity of about 18 metric tons per day (of producing the tableware products) at the Ayodhya plant. This plant uses both automatic and semi-automatic machinery for production.

“With our partner plants, we have an additional 6 metric tons per day of capacity and this is increasing as we are signing up new manufacturing partners,” Chamyvelumani said. 

Chuk services a variety of customers that include Haldirams, Bikanervala, Fab Café, Lite Bite Foods, HMS Host, Chai Point, Amazon, Adyar Ananda Bhavan, Sangeetha, Shri Mata Vaishno Devi Shrine Board and Isha Life. 

Rapid growth in business

The company claims to have doubled its business in 2022-23 as compared to 2021-22. “The tableware sales have picked up really well and delivery products have also launched to positive reception from customers and we expect the business to grow as we launch more products and provide end-to-end solutions for customers,” Chamyvelumani said. 

“We expect the growth trajectory to continue, primarily because of the increase in awareness among the customers and consumers. That said, I would like to reiterate that the primary goal of our company, as should be the case with any organization in this industry, is to work towards a cleaner planet. These numbers only indicate that we’re working in the right direction. We look forward to making an impact at scale,” Chamyvelumani added.

Sustainability is important for customers

Chuk believes sustainability is important to its customers as well as the end consumers. However, awareness and availability of products are the bigger problems that the company is trying to solve, Chamyvelumani said.  

“For example, Haldiram’s has been our customer for several years now as it is one of the pioneers among QSR brands that switched to compostability. More customers are now getting increasingly aware about sustainability, and we are constantly trying to find and make the right product to suit their specific demands,” Chamyvelumani concluded.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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