Celebrating AI with human emotions in print

Pragati's calendar is a testament to its printing curiosity

AI generated images of human emotion. (Top L-R)- Disgust, Surprise, Anger (Bottom L-R)- Sadness, Happiness, Fear Photo- Pragati Offset

In a world where technology touches every human activity, Pragati Offset, globally recognized for its excellence, has produced a calendar that attempts to blend artificial intelligence (AI) with human emotions. The calendar notes, “Celebrate the essence of the humanity of emotions, where AI weaves a mesmerizing tapestry of joy, sorrow, anger, fear, surprise, and disgust. Along with the AI generative image, the distinguishing factor is the innovative printing techniques and effects employed to bring each emotion to life.”

“At Pragati, we like to showcase the best we can do as far as we can. The calendar every year is an exercise that keeps us on our toes,” said Narendra Paruchuri, CEO of the Hyderebad-based Pragati Offset. The credit for the AI-generated images goes to Dall-E and Midjourney. The text is generated by using Chat GPT 3.5.

The calendar is not only a visual masterpiece but also a testament to the quality and variety of printing technology that Pragati Offset constantly explores and attempts to master. The first page of the calendar being the AI-generated image of a robot’s face with a ‘gloss UV and duct matt effect,’ gives a glimpse of what one is going to witness in the upcoming pages of the calendar.

Flipping through the calendar, one witnesses the fierce crimson skin of the devil’s face with pointed teeth and menacing horns representing the emotion of anger. The choice of image is the true representation of raw power and intensity. While the color palette adds depth to the face, the use of micro-embossing and regular embossing effects add texture to the image mainly using haptic coatings rather than dies.

In March and April, comes the AI-generated image that captures the nuances of disgust. With spot UV and embossing effect used on the image the calendar quotes, “Let disgust be the flame that ignites your refusal to accept anything less than what you deserve.”

Fear, the instinct that has guided human survival for ages is also explored in the calendar. Surprise takes center stage in September and October – reminding us of the thrill of unexpected moments.

Adorned with raised gold foil effects the AI-generated image of happiness presents a clown-like representation of the human face. With red smiling lips and a crown-like cap on the head, the image itself seems a celebration. Here the choice of the clown image is symbolic, as they are often associated with joy and laughter.

In the final months of the year comes the fundamental part of human experience — sadness. Although it’s an emotion one would rather avoid, the AI-generated image is a reminder of the strength that lies within vulnerability. “Embrace the shadows that cloud your heart, for they hold the key to profound self—discovery. From sorrow emerges empathy and compassion, connecting us in our shared vulnerability.”

The world is now driven by technology, and this calendar from Pragati serves as a reminder that technology can also be a tool for connecting human emotions. While there is no substitute for actually visually examining the calendar, the amalgamation of printing and AI technology is a symbol of the company’s commitment to adopting and embracing new technology in the world of printing. And also that tech concepts that are presented as complex mysteries are not that difficult to explore and test within our sphere of expertise. Perhaps this is the best way to make sure that the human is the most important element in the so-called loop.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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