Konica Minolta, a printing machine manufacturer exhibited its range of production print engines, industrial print engines, and office multi-functional range at the Chennai PrintExpo 2023. Its products cater to the specific needs of corporates, production, and packaging companies.
As the host for one of the biggest expos of the printing industry, Chennai Trade Center housed 125 exhibitors showcasing 250 brands from the industry from 3-5 August 2023.
“The inline foiling attached to the AccurioShine 3600 is a unique proposition that we are showcasing for the first time at the expo,” said Ashok Sethi, head of sales production and industrial print business, Konica Minolta. The technology of AccurioShine 3600 + iFoilOne creates 2D, 3D, and UV effects without the complicated steps of conventional systems. It is fully digital, featuring industry-leading automatic scanning technology for accurate registration of UV and foil.
“We have showcased the entire range of office products from our roster. Customers from the printing community who look forward to low print requirements go for our office range of products for short-run or internal requirements,” said Manish Gupta, head of KM’s product lifecycle management and planning division. Konica Minolta’s office range of products included the bizhub C300i, bizhub C550i, bizhub C266i, bizhub C287i and bizhub C450i.
As far as reach is concerned, Gupta has a strong belief in its strong distribution network along with partners TechNova and KMI. “The recent print xpress digital yatra of four buses helped us to reach customers in small towns with our printing solutions,” Sethi said.
Embracing the digital printing revolution
“In the current trend, people are getting more eco-sensitive and sustainability is becoming the core focus, where digital printing plays a key and important role,” said Gupta.
Gupta believes people nowadays rather than having a large inventory of printing documents for future use, are moving towards printing what they require. So the adoption of digital printing technology is rising fast and will grow in the future.
“Along with technologies such as artificial intelligence or interactive QR codes, startups are one of the main reasons for the boost in digital printing. The number of products and SKUs is increasing, so the requirement is shifting from bulk to limited quantity. It is more viable to print on digital for small requirements than on any conventional technology,” Gupta said.
Konica Minolta aims to leverage its technology to empower small and large-scale businesses to explore the full potential of digital printing.
Regional dynamics
“South India being a growing market for digital printers has a faster adoption rate of technology as compared to other parts of the country,” Gupta said.
Discussing the technology adoption rate in various regions of the country, Sethi added, “Southern customers adopt the technology first and very fast.”
