For Robus, Pamex 2023 is an exclusive business opportunity

Strikes more than 17 deals at the exhibition

(L to R) Swati Singh, Neel Mehta and Prem Vishwakarma at Robus stall

Greater Noida-based post-printing machinery manufacturer Robus India cracked 17 deals just before Pamex and during the exhibition in Mumbai. The company booked
12 machines for clients in Pune, two in Delhi-NCR’s Bahadurgarh, and one each in Mumbai, Daman, and Punjab.

Robus claims that for the first time in the printing and packaging industry in India, it has introduced a five-year comprehensive warranty program on each product to provide hassle-free operations for its clients without worrying about maintenance costs. The company says it believes it can grow only if its customers grow along with it. Neel Mehta, AGM sales at Robus, said, ” Since its inception, Robus has sold more than 400 machines in India of which 120 are repeat customers.”

Prem Vishwakarma, managing director of the company, said,” We recently opened a service center in Gujarat and have made a strategic tie-up with ‘Gujarat Printer Directory’ to provide prompt and efficient service backup at the doorstep of our customers from this state. I think our growth can only be attributed to the quality of our machines and our genuine concern for providing prompt services.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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